Hello! This is Realworld, a playable content platform. While winter's cold grip still holds strong, the excitement for South Korea's 2025 festivals is gradually heating up. Even now in February, we can see over 20 festivals taking place nationwide, and as the weather brightens with spring's arrival, the number of festivals is expected to grow even more.
But when you hear the word 'festival,' what image comes to mind? Don't you picture similar scenes like guest singer performances and food markets? It's time to move beyond predictable festivals and apply new methods that allow participants to experience festivals with their whole being. Take note of Realworld's treasure hunt solution 'Realworld Treasure' that will upgrade South Korea's festivals.
What is 'Realworld Treasure'?
'Realworld Treasure' is a festival experience solution that utilizes digital treasure hunting. You might think, 'Treasure hunting? Isn't that too obvious?' But that's exactly why treasure hunting is familiar to everyone and is a universally recognized play culture across all generations worldwide. Therefore, it has the advantage of being accessible to everyone - from locals to foreign tourists, individuals, friends, couples, and families.
Shall we compare it with existing festival programs? While booth exhibitions and stamp tours also contribute to festival activation, they can quickly become boring due to limited participant movement or repetitive simple actions. Moreover, it's difficult to see immediate rewards.
In contrast, Realworld Treasure can maintain participants' interest by utilizing various immersive technologies such as GPS/AR/NFC/QR Code. The forms of treasures are also diverse - they can be categorized into physical treasure chests, digital immersive technology treasures, and pop-up (quiz) treasures, which can be combined in various ways to give participants the fun of finding different types of treasures.
Moreover, participants in 'Realworld Treasure' must solve problems/quizzes related to the festival and event's purpose to acquire treasures. Since they need to explore various parts of the venue to get hints for entering answers, it can become a festival that remains long in participants' memories.
We've prepared a video to help you easily understand 'Realworld Treasure.' The video above shows the gameplay process of 'National Treasure: Finding Heroes,' a nationwide patriotic treasure hunt event jointly organized by the Ministry of Patriots and Veterans Affairs and Realworld. When participants arrive at a specific location where a treasure is located and recognize the target using immersive technology, a problem appears, and they can only acquire the treasure by solving this problem.
From small-scale to large-scale festivals: 'Realworld Treasure' application cases
Besides the aforementioned 'National Treasure: Finding Heroes,' 'Realworld Treasure' has been used in various festivals. Notably, the mega treasure hunt festival 'Real Treasure Festival 2023' held in November 2023 had 3,040 citizens participate and was even registered in the Guinness World Records! Additionally, the midnight treasure hunt event 'ANOTHER WORLD: Hide and Seek' held at Lotte World at night had an incredible 6,000 participants, heating up Lotte World.
If there are any officials thinking, 'Wouldn't large-scale treasure hunt events require a big budget?' don't worry for now! The scale can be adjusted to suit short-term events. In fact, 'Realworld Treasure' has been used as a special program within various local festivals such as 'Siheung Gaetgol Festival,' 'Ansan Daebu Haesol-gil Walking Festival,' and 'Yeoncheon Job's Tears Festival.' The 'Hwaseong Boat Festival' recorded nearly 10,000 plays, multiplying the festival's enjoyment.
The world is already in a treasure hunting craze!
Globally, treasure hunting has established itself as a popular leisure program. For example, Singapore's tourism company 'Sqkii' has been running treasure hunt events under the theme '#HuntTheMouse' since 2017, attracting such popularity that over 500,000 cumulative players have participated. In 2023, they even partnered with delivery platform 'Pandamart' to offer prizes worth 100,000 Singapore dollars (approximately 100 million won).
Treasure hunting is a global trend! South Korea has 'Realworld Treasure.' Realworld continues to work hard today to deliver the fun of finding treasures anytime, anywhere. Those who need more detailed information or wish to contact Realworld can check through the link below. Thank you.