Hello. This is Realworld, a playable content platform. In April last year, there was a popup store that heated up Seongsu-dong, the holy land of popup stores. This place recorded 10,000 accumulated visitors over 2 weeks and a 90% positive response rate from visitors. Was this some famous brand's popup store? No. It was the cultural tourism festival popup store 'Guseokkuseok Store' created through a collaboration between Korea Tourism Organization and Realworld.
Now, this 'Guseokkuseok Store' has been upgraded and returned. Let us introduce the even more powerful and entertaining 'Guseokkuseok Store' - or rather, 'Guseokkuseok Mart'.
The upgrade of 'Guseokkuseok Store': 'Guseokkuseok Mart'
'Guseokkuseok Store' was a mart-concept popup store that 'sold' 15 domestic festivals. By breaking away from conventional festival promotion methods and creating a new, hip space, it sparked enthusiastic responses from the younger generation.
During its 16-day operation period, over 12,000 people visited, with MZ + Alpha generation making up 90% of all visitors, proving that the targeting of younger generations was successful. As a result, 'Guseokkuseok Store' was selected for the Excellence Award in the Public/Local Government category at the 2024 Korea Popup Store Awards.
The 'Guseokkuseok Store' that caused a stir in Seongsu last year has been upgraded. Thanks to the love it received from many people, it has returned this summer on a larger scale as 'Guseokkuseok Mart' and 'Guseokkuseok Truck'. Now it will travel beyond Seongsu across the nation to deliver festival fun.
Keeping the successful concept of 'Guseokkuseok Store' while upgrading the content, the somewhat suspicious but fun-selling 'Guseokkuseok Mart' and general store truck 'Guseokkuseok Truck' have been tasked with delivering joy throughout the nation this year. At the center of this is the secret organization 'Guseokkuseok Corps' that prepares festivals nationwide!
The 'Guseokkuseok Truck' delivering joy nationwide
And the 'Guseokkuseok Truck', a general store truck that participants have finished preparing for delivery, begins delivering nationwide. The stage for its first mission is a truck containing the joy of 'Daegu Chimac Festival', scheduled to run as a popup store at Realworld Seongsu from June 28th to 30th.
This 'Guseokkuseok Truck' will operate under the concept of restoring damaged boxes and reviving festival joy. Those who complete missions and write brief reviews will receive 'Joy Tokens (goods)', and those who verify on SNS will receive 'Festival Special Goods' on a first-come, first-served basis. In particular, through a lottery among those who verify, they'll provide a free 'Daegu Chimac Festival' 4-person table (worth 85,000 won) with comfortable seating, cold beer, and festival-exclusive goods - an opportunity not to be missed! (Entry and use limited to those born before January 1, 2007)
Additionally, it plans to appear in various regions to promote major domestic festivals such as Geumsan World Ginseng Festival, Gimje Horizon Festival, and Gwangju Kimchi Festival. Please look forward to the 'Guseokkuseok Truck' armed with various experiential content in booths implemented like drama sets.
The 'Guseokkuseok Mart' continuing the success story
The 'Guseokkuseok Mart' and 'Guseokkuseok Truck' have returned to promote the joy of Korean festivals. We hope they will continue last year's success story. The first 'Guseokkuseok Truck' Daegu Chimac Festival event will be held from June 28th to 30th at Realworld Seongsu, Realworld's flagship store. We invite you to join this joyful mission that will travel to every corner of the nation this year. Thank you.