Hello. This is Realworld, a playable content platform. While you may be familiar with the Realworld service name, you might find the name of Realworld's operating company, UniqueGood Company, a bit unfamiliar. As its name suggests, UniqueGood Company provides unique experiences, operating various online and offline experience businesses including the Realworld app, Realworld Seongsu, and Realworld Clue Konkuk University. Realworld continues to grow by appealing to the Gen Z+ generation through storytelling that makes participants the protagonists of their own stories and immersive technology.
As a leader in Korea's experience industry, Realworld is now accelerating its overseas expansion. UniqueGood Company (CEOs Song In-hyuk and Lee Eun-young) recently established a joint venture with Das Universe (CEO James Hong), Singapore's leading digital convergence art company, to develop 'complex spaces' in Southeast Asian regions including Singapore and Malaysia. The plan involves building 'urban theme parks' that combine both companies' creative content, proven in Korea, with local culture.
In relation to this, collaboration with Lum Chang, a construction company with long-standing experience and technical expertise in Singapore, is currently under active discussion. Through the JV, UniqueGood Company plans to create innovative attraction-type themed spaces on properties owned by Lum Chang, and develop a wide range of differentiated experiential content that visitors can enjoy all day long while encouraging repeat visits.
Lum Chang is Singapore's leading mid-tier construction company with over 80 years of history. It has completed various large-scale commercial, residential, and leisure projects worth over $11.5 billion (approximately 16.8 trillion won), and has received the highest ratings from Singapore's construction authorities (Grade A1 contractor and Class 1 General Builder), recognized for its technical capabilities and financial stability.
As part of the collaboration discussions, Lum Chang's space development business division visited UniqueGood Company's headquarters on the 7th for meetings regarding bilateral cooperation, and completed on-site inspections of currently operating Realworld locations. After directly experiencing Realworld's content, Lum Chang's Deputy General Manager Alvin praised it as 'truly unique' and stated 'I've never seen such an immersive space before,' expressing strong commitment to project collaboration.
Additionally, in a follow-up meeting on the 16th involving key decision-makers from headquarters, they shared development plans for a 4,000-pyeong space including theme park, F&B, K-Beauty, and K-Retail facilities. The Marketing Head Director (a former famous influencer from Malaysia) commented that the proposed space design and content composition have such clear targeting and concept that separate marketing wouldn't be necessary. Rather, the concern is that despite the nearby MRT station, parking and vehicle congestion issues are expected to be sacrificed due to buses, Grab, and taxis, requiring transportation solutions and strategies to embrace local communities including Muslims.
Lum Chang showed great interest in UniqueGood Company's business model and expansion strategy, increasing the likelihood that UniqueGood Company's experience solutions will be utilized in future Southeast Asian space development projects.
UniqueGood Company CEO Song In-hyuk stated, 'We plan to accelerate overseas expansion in earnest starting from 2025,' expressing his intention to expand the creativity and operational know-how already proven in the domestic market to various Southeast Asian cities including Singapore and Malaysia. UniqueGood Company plans to establish its position as an urban theme park that combines culture, cutting-edge technology, and solid storytelling, going beyond traditional shopping malls or simple entertainment facilities.
The experience industry is emerging as a driving force that revitalizes cities and regions beyond simple entertainment. Within this trend, UniqueGood Company aims to create new experience ecosystems with various domestic and international partners. Please look forward to UniqueGood Company's challenges in Southeast Asian markets including Singapore and Malaysia. Thank you.