Hello! We are Realworld, a playable content platform.
When you think of "travel in the new era," what comes to mind?
Tourism utilizing cutting-edge technology? The Korean Wave that has swept the globe? Various images probably come to mind.
The face of tourism is changing to keep pace with our rapidly evolving environment. In response to this, the Korea Tourism Organization held the Tourism Business Connection Week from September 25-27, themed around "Travel in the New Era," a tourism trend announced by the Korea Culture & Tourism Institute.
Numerous tourism companies gathered at Tourism Business Connection Week for events including business meetings and IR pitching. This was an opportunity to pioneer new tourism channels and share industry insights. Realworld (UniqueGood Company) CEO Lee Eun-young conducted a Pre-Session at the opening ceremony on September 24-25.
The Pre-Session was themed "The Age of Experience Tourism is Coming" and consisted of a 20-25 minute program including company introduction, interactive ice-breaking quizzes that participants could experience firsthand, and Realworld's [Word Challenge] content.
Tourism and content trends are shifting from text-based read-and-scroll formats, beyond streaming video content, to hands-on experiential content! How did we implement this experiential content at Tourism Business Connection Week?
Ice-breaking Quiz
Since this was a gathering of tourism companies, we conducted a 3-level difficulty quiz related to tourism!
[Level 1: Easy] Guess the brand by looking at tourism company logos
[Level 2: Medium] Guess the city by looking at logos
[Level 3: Hard] Guess the city by looking at brands
For example: Oxygen city? Taebaek! Colorful? Daegu! That's how it worked!
So many people participated enthusiastically! This showed us that people respond to "experiences where they become the protagonist."
[Word Challenge] Content
Finally, we conducted Realworld's original content, [Word Challenge].
What is [Word Challenge]?
A mission to explore and find word treasures attached as QR stickers within a time limit and combine them to create the 'best sentence'
[Word Challenge] is content we use for Realworld group training. Through the process of participants directly finding words and creating sentences, they internalize the purpose and intent of the company and event.
For this Tourism Business Connection Week, before the event started, we hid word treasures in the form of QR stickers throughout the first floor of Nudit Ikseon Building A, the event venue. During the Pre-Session, we explained how to play [Word Challenge], and participants uploaded their 'best sentences' as comments by the time ConfDemoDay ended.
The Korea Tourism Organization selected the 'best sentence' from participants' submissions and awarded prizes. Personally, I was most impressed by the sentence "Change will come up!"
As we wrap up our story about Tourism Business Connection Week,
They say 'we can find new possibilities in rapidly changing times.'
Realworld will continue to make endless efforts to meet more people in the fast and diversely changing tourism environment.
Thank you!