Hello! This is Realworld, the playable content platform. Last April 2024, the popup store 'Guseokguseok Store' that heated up Seongsu-dong is coming back. The scale has grown bigger and the fun has gotten even greater - let us introduce the newly upgraded popup store 'Guseokguseok Mart'.
'Guseokguseok Store' won the Excellence Award in the Public/Local Government category at the 2024 Korea Popup Store Awards! With over 10,000 cumulative visitors in two weeks and a 90% positive response rate from visitors, it truly heated up Seongsu-dong, the holy land of popup stores.
This 'Guseokguseok Store' has returned as 'Guseokguseok Mart' with even bigger scale and more fun. From Thursday, August 14th to Wednesday, August 20th, 2025, shall we learn about Guseokguseok Store that will once again establish itself as a hot place in Seongsu-dong?
Something strange is happening at 'Guseokguseok Mart', a place that's somewhat suspicious but full of fun. People keep disappearing whenever they go to this mart. Participants must become part-time workers at 'Guseokguseok Mart' for a day to solve this mystery.
Initially, you'll interact with actors and hear about the incidents like in a play, becoming immersed in the world of Guseokguseok Mart. Then you'll perform missions to safely load the mart's delivery items onto the 'Guseokguseok Truck' and come face to face with the amazing truth about Guseokguseok Mart.
What could be the hidden secret of Guseokguseok Mart? They say that solving this mystery will shower you with unexpected joy and rewards. We hope you'll add a spoonful more of joy to your daily life with this 'experiential popup store' featuring actors.
With advance reservation through Naver, we provide a limited edition towel to wipe away fatigue upon visit, and upon visiting and completing the play, we give out a banana shopping bag to take home the joy. And if you participate in the SNS verification event, we'll even give you rice cake memo pads to record the day's joy - you can't miss out on this! However, rewards may end early or vary in type depending on on-site conditions.
Guseokguseok Mart can be found at Realworld Seongsu, a hot place in Seongsu-dong, Seoul, from Thursday, August 14th to Wednesday, August 20th, 2025. We hope you make advance reservations when visiting to secure various rewards. We'll see you at Guseokguseok Mart. Thank you.