Hello! This is Realworld, a playable content platform!
Today, we'd like to share some exciting news about a special visit to Realworld Seongsu.
The Korea CX Strategy Team from LG Electronics visited Realworld Seongsu!
In an era where content defines space and experiences expand relationships.
What new possibilities could Realworld demonstrate to corporations?
Let's take a look at what happened!
An era where content defines space
The visit from LG Electronics to Realworld Seongsu began with a lecture by Song In-hyeok, Co-CEO of UniqueGood Company.
Focusing on the theme 'What new value can we create when we make players the protagonists of content with roles and narratives?'
He shared Realworld's content philosophy.
We transform everyday spaces into immersive playgrounds!
We are now in an era where content defines space.
This message deeply resonated with many attendees.
Particularly, the analysis that digital natives like Gen MZ and Gen Zalpha actually seek 'special experiences' in offline spaces
seemed to offer new insights for internal corporate communication and space activation.
One space, three contents
The new concept of 'simultaneous space'
After the lecture, all 18 participants were divided into three teams of six members each to experience three different games.
These are popular games at Realworld Seongsu.
Johann Katztraus II's Invitation, Unlucky, and The Case of the Missing Mozarina!
The key point is that these three contents ran simultaneously in the same space,
which is the core of the 'Simultaneous Space' concept implemented by Realworld Seongsu.
While traditional spaces could only offer one type of content,
Realworld has a structure that allows multiple contents to be selectively enjoyed simultaneously, much like Netflix.
This goes beyond simple multiplex cultural spaces or theme spaces,
demonstrating a practical success case where diverse tastes and immersion can coexist within a single space.
Immersion, teamwork, and laughter
The reaction from LG Electronics Korea CX Strategy Team participants was very impressive.
There were pairs working together, teams of all six members playing cooperatively, and teams competing individually -
various forms of engagement with serious gameplay,
with collaboration and competition happening everywhere, creating an energetic atmosphere!
One participant mentioned 'It's been so long since I've seen my colleagues smile like this.'
All teams expressed high satisfaction with the level of immersion, fun, and inter-team communication.
The fact that everyone experienced different content according to their preferences while being together in one space,
with natural interactions occurring, perfectly demonstrated the charm of Realworld Seongsu's simultaneous space concept!
Why is Realworld Seongsu gaining attention as a 'simultaneous space'?
By now you've probably noticed that Realworld Seongsu isn't just an experience space.
It's an immersive multiplex cultural space that has evolved to meet people's experiential needs,
and a successful platform that realizes innovation in content density and space utilization.
1. Operating over 15 contents simultaneously
2. Organically connected within a mystery hotel concept space
3. A structure where stories and spaces respond differently based on visitors' chosen content
Additionally, various technologies including phone, chatbot, QR, AR, and web view are integrated
to provide experiences where visitors interact with the space as 'protagonists' rather than 'observers.'
This way, Realworld creates a space that leaves strong impressions on everyone from Gen MZ to corporate groups
by providing 'narrative' and 'roles' within the space!
What if your space needs this kind of content?
From insight trips and workshops to customer experiences, brand marketing, and space activation,
Realworld provides B2B content solutions tailored to various purposes and targets.
Spaces with content create experiences,
spaces with stories drive visits,
and spaces with 'narrative' and 'roles' remain as memorable 'experiences.'
Wouldn't you like to move beyond 'simple venues' to create 'experience spaces that drive sustainable visits and immersion'?
Come verify these possibilities directly with Realworld.
Realworld will continue working with more companies to expand the value of spaces through experiences.
Thank you!
📩Realworld Seongsu Group Reservation and Educational Program Inquiry Information
✅Companies needing content with educational effects
✅Those wanting new workshops to replace boring lectures
✅School officials who want to achieve both experience and learning
For inquiries about Realworld education and Realworld Seongsu group reservations, please refer to the link below.