Experience marketing that anyone can do if they have the space | 리얼월드 블로그

Hello.
This is the UniqueGood Experience Newsletter, bringing you UniqueGood experiences.
Today, we've brought you a case study of experience marketing from 365 Safe Town.

Do you think that
museums/art galleries = exhibitions,
movie theaters = film screenings,
restaurants/cafes = food and beverage consumption
is all they should do?

Actually, with just their original purpose,
these spaces can't effectively convey
the messages they want to share with visitors.

So what should we do?
We need to layer content onto these spaces.

Now let's explore how 365 Safe Town
used Realworld to provide experiences beyond their original purpose
and deployed their marketing strategy.

First, let me explain what kind of space 365 Safe Town originally is.

365 Safe Town is a theme park
where you can learn about safety in a fun, playful way.

It's also a major tourist destination in Taebaek,
and as a safety education facility on 30,000 pyeong of land,
it has a constant stream of visitors.

Especially for elementary, middle, and high school teachers
or parents with children, it's a must-visit destination.

365 Safe Town's motto is
'Safety is experienced through the body!'
which is similar to Realworld's motto 'Let's play experiences!'

On Saturday, October 28, 2023,
365 Safe Town held a large-scale event called the <Play365> festival.

They organized this entertainment event
filled with various fun content and events
to promote their motto that safety should be learned while having fun.

At this time, 365 Safe Town introduced 3 Realworld games.
You can check detailed game information at the link below.

However, these games weren't introduced
just for use on the event day.

Starting in 2024, 365 Safe Town won't operate
their safety experience center during lunch time from 1-2 PM.
During this time, visitors would have to sit around in the cafe
or just wait around until 2 PM, right?

To solve this problem, 365 Safe Town plans to operate
the <Alien Capture Operation> game during lunch time starting next year.

< Alien Capture Operation >

🚨 Emergency Emergency 🚨
Strange phenomena occurring with aliens appearing in Seongsu-dong!

✔️ Location: Seongsu-dong Yeonmujang-gil area
✔️ Duration: About 1 hour

< Alien Capture Operation > is
an outdoor mission-type game where you walk around Seongsu-dong
looking for aliens.

Become a daily agent to capture aliens
and solve various quizzes to resolve the strange phenomena!

365 Safe Town, which succeeded in experience marketing through mission-type games,
is now considering introducing even more content
through Realworld.

Realworld is a company specialized in experience marketing,
and whether it's indoor or outdoor spaces,
we create content that perfectly fits each space!

Whether you have a large site like 365 Safe Town
or run a small cafe,
everyone can do experience marketing through Realworld content.

There are 3 plans for utilizing Realworld experience marketing.

First, if you have a solid story and the capacity and time
to create a game from start to finish,
try the 'Realworld Studio' plan.

You can create and launch content for free.

However, since 30-second ads appear during content play,
there's also an ad removal plan available
for 49,000 won per month to remove ads.

Second, if you can make games yourself but want
to work with professional planners, marketers, and designers
for consulting to make it even better,
apply for the consulting program.

Third, if you don't have the time or capacity to create content,
please request help from UniqueGood Company.

Realworld, where planners, designers, and marketers are all on-site,
will create high-quality content for you in no time.

Experience marketing is easy with Realworld.

If you found this article useful, please subscribe to the UniqueGood Experience Newsletter.

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If you're curious about UniqueGood Company and Realworld,
feel free to browse the <Realworld Homepage>.
There are many diverse stories there.