Hello.
We are Realworld, a playable content platform.
Here are some frequently asked questions and concerns we hear at festival sites:
“The venue is so big, where should I start?”
“What if my child gets bored quickly?”
“All the experience booths are pretty much the same... Isn't there anything new?”
"The queues for experiences are too long, isn't there anything I can do without waiting?"
[Yeoncheon Paleolithic Treasure], branded content for the 2026 Yeoncheon Paleolithic Festival, smartly solved these problems.
Let's turn the festival grounds from a place for 'sightseeing and waiting' into a place for exploration!
💎 Treasure Solution
Realworld's Treasure Solution is not a simple outdoor event like a QR stamp tour. It is an experiential content designed, through games, to make people move (influencing their stay and movement paths), remember (facilitating learning and imprinting), and return (promoting repeat visits).
The validation of the Treasure Solution has already been demonstrated by the Real Treasure Festival, which holds the Guinness World Record for the treasure hunt with the most participants globally, and Treasure Seongsu, which transformed the entire Seongsudong/Seoul Forest area into a treasure hunt stage. Both cases prove that through content, within the complex environment of an urban center, it is possible to create a flow where users explore and experience all festival/event venues via a treasure hunt.
Yeoncheon Paleolithic Treasure
Yeoncheon Paleolithic Treasure can be played anywhere with just a real-world app that utilizes immersive technology. The method involves checking the location with the in-app treasure map, recognizing the treasure at the site, and then solving a quiz or using AR, QR, etc. to acquire it. Yeoncheon Paleolithic Treasure was designed with a GPS treasure system to accommodate many people simultaneously and ensure safe play, and it can be fully operated even in places where GPS is not accessible, such as indoors.
You don't need to install or manufacture a separate device at the location where the treasure is installed.
Since it's designed to recognize and play based on the user's location, you can participate immediately if you can utilize a smartphone.
Waiting times that used to require an hour or two just to experience one piece of content?
They are not needed for Realworld's content.
After installing the app, by simply watching and listening to the play guide, you can experience it right away.
If you follow the 💎 points (treasures), you'll be able to see the entire festival grounds!
Yeoncheon Paleolithic Treasure is designed with a parallel structure, allowing participants to start freely from any desired point. Players independently choose and find the points (treasures/mission points) scattered throughout the festival grounds. While organizing content sequentially to solve a specific mission might lead to bottlenecks, the Treasure solution completely avoids such issues!
As participants visit the points on their smartphones, which indicate where treasures are hidden, the festival grounds gradually begin to be perceived as an expansive 'area' rather than isolated spots.
"Oh, there's this kind of experience here. I should come back a little later."
"That area has this kind of setup, and this area connects like this."
Participants don't merely 'walk'; they experience mentally mapping out the entire festival grounds. Therefore, the Treasure naturally takes on the role of an indirect docent!
Quizzes about Cheongok-ri's Paleolithic culture, which appears every time a treasure is opened, and Yeoncheon's various tourist attractions, briefly deliver related information. Thus, players don't participate in the content in a boring way, like doing unwanted homework just to receive a prize. Instead, they come to know the region through the game and accept the content as play, through which they can also receive rewards!
💎 Overwhelmingly positive reviews
The Yeoncheon Paleolithic Treasure, which attracted approximately 14,000 participants out of all attendees of the Yeoncheon Paleolithic Festival!
Immediate participation was possible just by installing the app without any waiting time, allowing a large number of participants to join simultaneously.
92% of all participants gave positive feedback regarding the content. Regarding the content's usefulness, 95% of participants gave positive answers, and 94% gave positive responses regarding their intention to re-participate.
It was educational and fun.
I feel like we enjoyed every part of the festival without missing anything.
It was so good and fun to do with the kids. I want to participate again.
There were so many people that it was hard for the kids to wait, but they had such a fun time looking for treasure without a moment to be bored.
Excerpt from Yeoncheon Paleolithic Treasure Hunt Reviews
Qualitative responses indicated that the fundamental enjoyment derived from the content was the most frequently mentioned aspect, with evaluations primarily praising it as beneficial content for family participation. Indeed, over 50% of all participants were families of 3 to 4 people. This demonstrates that the joy provided by the core content of treasure hunting, bridging generational gaps, was the most positive contributing factor.
The high satisfaction proven in Yeoncheon is not exclusive to a specific festival.
In any region or festival nationwide, the local history, culture, and landmarks can be customized with stories and missions, and by incorporating smart technologies like GPS, QR, NFC, and AR, "observational tourism" can be transformed into "experiential tourism."
Even without large-scale facility investment, participation can be boosted, and retention, re-visits, and promotional outreach can be custom-designed.
After operation, reports are also provided based on participation data and reviews, to guide improvements for the next season.
If you are considering ongoing content, feel free to contact Realworld anytime!
🙏 Learn more about Realworld solutions 🙏
https://business.realworld.to/