Why 24 PUBG Employees Found Realworld Seongsu
The era of offline experience in the AI age has arrived!
24 employees from PUBG, representing the gaming industry, visited Realworld Seongsu as a group on a weekday. The content the team chose that day was <The Case of Mozzarella's Theft>, a museum mystery theme at Realworld Seongsu. As they tracked the whereabouts of the missing masterpiece and the culprit together, conversations naturally flowed across departments and job levels, and in the process of piecing together clues, a scene of collaboration rarely seen in meeting rooms was created.
Recently, such corporate group visits have noticeably increased. The purposes differ slightly—such as improving employee teamwork, in-company culture days, exploring the latest technology trends, and activating the organization—but they share a common point. They are seeking immersion and participation that classroom lectures alone cannot provide, finding them in on-site experiences. The PUBG team's Mozzarella experience was also part of this flow.
Why the PUBG Team Chose The Case of Mozzarella's Theft
The Case of Mozzarella's Theft ranks among the higher difficulty content at Realworld Seongsu. As an investigation-style mystery content where clues are gathered and suspects narrowed down on the stage of an art museum where masterpieces have disappeared, collaboration where multiple people share information and verify hypotheses, rather than one person solving everything, is key.
As a company that makes games, the PUBG team was very interested in the design of the content itself. It was also a time to directly play and examine how the space, digital missions, and physical clues interlock to create an experience. As 24 people divided into teams and unraveled the same case, team competition and cooperation naturally occurred simultaneously, and after the experience ended, there was an ongoing discussion about who interpreted which clues and how.
Why Weekday Group Visits Are Increasing
Nowadays, the purposes for which companies seek weekday group packages can be broadly divided into several categories. Team building programs that narrow the distance between employees, culture days and in-company events operated each quarter, new employee and intern onboarding processes, and benchmark-type explorations to directly see trends based on the latest technology.
There are also practical reasons for choosing weekdays. The space can be used more comfortably than on weekends, and scheduling group activities is also easier. The reason Realworld Seongsu's group reservations operate on a weekday principle is to create an environment where groups can be sufficiently immersed. Since it operates from 9 AM to 8 PM, it's no problem to structure a half-day schedule like morning workshops, experiences after lunch, and afternoon special lectures.
In the AI Age, Beyond Tool Training to Experience
The way companies handle AI in educational settings is changing rapidly. For a while, practical training courses on how to use generative AI tools were the main focus. However, how to use tools is now somewhat commonplace, and the attention of those in charge is shifting to the next question. They want to directly see how AI technology is actually applied in offline spaces and what kind of experience is created when entertainment and experiential education combine with technology.
Behind the increase in companies visiting Realworld Seongsu is this change. It's because you can verify how AI and digital immersion technology work in conjunction with spatial missions by experiencing them on-site, not from slides. For planning teams, new business teams, and education managers with questions about how technology is changing offline experiences, Realworld Seongsu's content itself becomes a reference.
Visits for Digital Job Training by Educational Offices and Leading Teachers Also Rapidly Increasing
Not only companies but visits in the education sector are also notable. Educational offices thinking about future education in the AI era, and leading teachers and educators who lead school sites are increasingly visiting Realworld Seongsu, as well as the Cheongju and Gwangju locations, for digital job training schedules.
For teachers trying to change lecture-style classes to participatory and experiential ones, playable content becomes a good example. It's a flow where teachers first experience how students directly experience and immerse themselves in technology, and then take this to the perspective of lesson design. As interest in AI trends and future education grows, such training visits are increasing.
Educational Packages Combining AI/AX Transformation Special Lectures
Among weekday group visits, the composition experiencing rapid demand increase is the special lecture combination type. It's a method that adds trend special lectures covering AI and AX transformation to content experiences to increase educational effectiveness.
The special lecture is led by Song In-hyuk, co-representative of Unique Good Company and author of the book "Unreplayable." Based on actual spatial content and corporate training cases, he explains why organizations need to redesign on-site experiences, emotions, immersion, and human connections in an era when AI rapidly generates answers. As this becomes a time that makes people view AI adoption not as a simple technology issue but as a question of customer experience and organizational experience, it receives good responses from companies preparing for AX transformation.
The composition raises the sense of presence through game experience and then continues learning immersion through special lectures, so rather than education that ends after listening, it's characterized by connecting to discussion about where our organization's irreplaceable value lies. There are already cases operated in various corporate training settings, such as LG executive special lectures and Samsung Electronics new vice president group training programs.
Choose Group Packages According to Your Purpose
Realworld Seongsu's group packages are structured to be selected according to visit purpose and length of stay. The range is wide, from basic experiential packages for enjoying lightly to venue rental-included packages for groups needing a meeting space, special lecture combination packages adding AI/AX trend special lectures, and workshop all-in-one packages operating half-day team building in one go.
The basic experiential package is at the level of 25,000 to 40,000 won per person and includes 1 game and 2 types of beverages. If you need venue rental, choose the venue rental-included package; if you want to add a short trend special lecture, select the special lecture combination package. The all-in-one package bundling up to the interactive workshop Word Challenge is suitable for operating as an organizational culture program. The target is groups of 10 or more, and reservation is recommended one week before visiting.
Content with difficulty like The Case of Mozzarella's Theft that the PUBG team chose works well for groups that emphasize collaboration and immersion, and if you want to start more lightly, we recommend themes like Pumpkin Head Jack or the invitation to Johan Katthaus the Second, which are preferred by groups. For multinational teams including foreigners, global themes supporting English, Chinese, and Japanese are also available.
https://inquiry.realworld.to/
Location and Usage Information
Realworld Seongsu is located at 8 Yeonmujang 13-gil, Seongdong-gu, Seoul. It's a 5-minute walk from Exit 3 of Line 2 Seongsu Station, making group movement convenient. Building parking is available for free for 30 minutes, but since it's a separate mechanical parking lot managed by the building, we recommend using public transportation given the convenient transportation. For group packages, it's recommended to start experiences up to 2 hours before closing, so please plan your schedule with some room to spare.
If You're Considering a Group Visit
If you're looking for weekday group programs tailored to your purpose—such as improving employee teamwork, culture days, exploring AI trends, and digital job training for educators—please confirm the estimated quote on Realworld Seongsu's group reservation page and leave an application. Just entering the number of people, your desired date, and visit purpose is enough for a representative to guide you on an appropriate package. If you haven't decided on games or beverages yet, we recommend submitting it for recommendation after consultation!
https://seongsu.realworld.to/