The True Tourism Experience of the AI Era Found by the Korea Tourism Organization,
Real World Seongsu
Seoul Forest Garden Hunters
Last June, the Korea Tourism Organization sought the true tourism experience suited to the AI era and directly visited and experienced two places.
One is Real World Seongsu, an AI-based experiential space in Seongsu-dong, and the other is Garden Hunters, an AI treasure hunt that you can enjoy with Haechi at Seoul Forest.
In the flow of AI rapidly penetrating everything from travel searches to itinerary recommendations to content creation these days, the purpose was to confirm on-site what tourism is actually difficult to replace with technology. So this visit didn't end with listening to explanations, but was filled with time spent directly experiencing how AI technology raises visitor immersion by playing in the two spaces.
Tourism Changing in the AI Era, Why These Two Places?
AI is strong at finding information and creating content. However, it cannot transfer experiences created by directly walking through a space, touching clues with your hands, and breathing in sync with the person beside you. The Korea Tourism Organization focused on this exact point, and identified Real World Seongsu and Seoul Forest Garden Hunters as the two cases that best demonstrate the answer.
The commonality between the two places is clear. By layering AI technology onto offline spaces, it transforms visitors from passive spectators into protagonists who move directly. Even in the same space, when AI is added, the depth of immersion changes completely, and that leads to a new differentiated tourism experience in the AI era.
Directly Playing 'UNLUCKY' at Real World Seongsu
Real World Seongsu is an AI experiential space based on Experience OS (Experience Operating System) that transforms ordinary spaces into immersive stages. It combines immersive technologies like AR, QR, NFC, GPS, chatbot AI, and voice recognition with the space to operate Phygital AI-based LBE (Location-Based Entertainment) content.
The content that stakeholders played directly this time was 'UNLUCKY'. Upon entering the space with just a smartphone, play begins not by following a predetermined route, but by unraveling the story yourself. As you find hidden clues, interact with devices, and put your heads together with companions to solve missions, you naturally understand why experiential content is so powerful without needing explanation. Multiple pages of lecture materials couldn't convince like one direct experience can.
Seoul Forest Garden Hunters, AI Treasure Hunt with Haechi
The second place we headed to was Garden Hunters, the AI treasure hunt at Seoul Forest. It's content where you search for seeds hidden throughout Seoul Forest together with Haechi, Seoul's symbol, and what's distinctive is that AI technology is woven throughout, not just a simple treasure hunt.
The very process of walking through the forest searching for seeds naturally leads to ecological education. You learn through solving missions what plants grow from what seeds and what ecological roles forests in the city play. Various mini-games created with diverse AI technologies are added, so both children and adults can become deeply immersed. Rather than a game where you only stare at a screen, it's a good example of an outdoor tourism experience suited to the AI era in that you walk through the actual Seoul Forest while interacting with AI content.
Garden Hunters can be experienced at Seoul Forest until October 2026, making it well-suited for family outings or group programs.
'Experience' Becomes More Precious as the AI Era Advances
AI produces endless content. However, immersion in space, interaction between people, and participation where I become the protagonist and directly decide and move are not completed within a screen. Real World addresses this area with a 'Hardware Free, Content Driven' philosophy. It's an approach that transforms any space into a living stage using only content and AI immersive technology without elaborate facilities.
Real World Seongsu's indoor mystery content and Seoul Forest Garden Hunters' outdoor treasure hunt differ in form, but they look in the same direction in that they leverage AI technology to heighten visitor immersion. In the end, the Korea Tourism Organization confirmed through these two places that what increases in value as AI advances is experience that people directly undergo with their bodies.
Significance for Tourism Policy and Business Development
This experience goes beyond a simple visit and holds great potential to lead to policy and business. It can serve as a basis for prioritizing experiential and participatory tourism that AI cannot replace in policy, and becomes a case of growth and support projects that demonstrate how experiential content companies combine technology and space to create competitiveness. It's also worth referencing for those who want to introduce experiential methods instead of lecture-based approaches in tourism talent and corporate employee education.
Experiential content is no longer just one branch of leisure but is establishing itself as a strategy for the tourism industry and talent education. Real World Seongsu and Seoul Forest Garden Hunters are places that can most compactly show this potential.
Meeting Real World in Seongsu, Cheongju, Gwangju, and Seoul Forest
Real World operates a flagship space in Seongsu-dong, Seoul and also maintains operational bases in regional areas. Seongsu is the flagship space where over 100,000 people visit annually and supports four languages and multiple content offerings, and you can meet Real World Cheongju at Hyundai Department Store Cheongju in North Chungcheong and Real World Gwangju in Gwangju (Jeolla) in the Honam region. When you add outdoor-linked content like Seoul Forest Garden Hunters to this, you can plan an AI tourism route that encompasses both indoor and outdoor spaces.
Unique Good Company (UNIQUEGOOD COMPANY), which operates Real World, is a social innovation company that started in 2017. It has gathered 4.2 million cumulative players and 1 million members, and has set three consecutive Guinness World Records with Real Treasure Festival content. In 2025, it was selected as one of the Global Tech Scale-ups 'Boldest 100' at Dubai GITEX, earning recognition for its technology internationally.
Public Institutions and Corporate Group Visit Guide
Real World Seongsu and Cheongju, Gwangju, and Seoul Forest Garden Hunters operate group experiences not only for general visitors but also for public institutions, tourism companies, and corporate talent development teams. It's especially well-suited for institutions wanting to learn experiential tourism trends firsthand, companies looking to benchmark business models combining AI immersive technology and IP, HRD managers seeking experiential team-building and training beyond lectures, and educational institutions that need references for participatory education programs.
Group visits can be customized by combining lectures, direct experience, and debriefing according to group size and purpose. Rather than just hearing about tourism and education trends in the AI era, we guide you in a way that lets you experience them firsthand.
Frequently Asked Questions
What kind of place is Real World Seongsu?
It's an AI-based experiential content space located in Seongsu-dong, Seoul (other locations: Cheongju, Gwangju). By combining immersive technologies like AR, NFC, and chatbot AI, it provides immersive experiences where visitors become the protagonists of the story and solve missions.
What kind of content is Seoul Forest Garden Hunters?
It's an AI treasure hunt where you search for hidden seeds together with Haechi at Seoul Forest. As you solve missions, ecological education naturally takes place, and the level of immersion is heightened with mini-games created using various AI technologies. It can be enjoyed at Seoul Forest until October 2026.
Can public institutions or general companies also visit as groups?
Yes. We operate group experiences tailored to purposes such as public institution tours, corporate talent development team training and workshops, and educational institution programs. Customized configurations combining indoor (Real World Seongsu) and outdoor (Seoul Forest Garden Hunters) are also possible, as are special lecture package configurations such as "The Era of Experience That AI Cannot Replace Has Come."
Why is offline experience important in the AI era?
AI is strong in information provision and content generation, but it cannot replace immersion in space, interaction between people, and participatory experiences where I become the protagonist. Real World implements that area through content and AI immersive technology.
Want to learn more about Real World?
https://business.realworld.to/
Want to learn more about Real World Seongsu, Real World's offline space?
https://seongsu.realworld.to/
#RealWorldSeongsu #SeoulForestGardenHunters #GardenHunters #AITreasureHunt #Haechi #RealWorld #Realworld #KoreaTourismOrganization #AITourism #ExperientialContent #SeoulForest #EcologicalEducation #TourismTrend #PublicInstitutionGroupExperience #CorporateWorkshop #TalentDevelopment #CheongJuExperience #GwangJuExperience #ExperienceOS #UniqueGoodCompany