If you're a company operating a physical space,
attracting more people to your space and
ensuring they have an enjoyable experience
is probably always a challenge.
There's a case where an unpopular space was transformed
with a unique experience that attracted over 700 visitors
in just one month, completely reinventing the space.
This is the story of 'Yeoju Insect Museum'
that created explosive response with a unique game
where visitors use immersive technology like AR to find clues and have fun.
Museums typically involve viewing exhibits in a static way.
At Yeoju Insect Museum,
parents take out their smartphones with their children
and explore throughout the museum.
Why did Yeoju Insect Museum create
'game content' that broke the stereotypes of museums?
We conducted interviews with two office workers
who knew absolutely nothing about coding:
Team Leader Kwak Ji-hye and Director Jung Ha-song.
Q. Hello Director and Team Leader.
Why did you create this unique content for the museum?
A. Yeoju Insect Museum consists of halls 1-8.
Hall 1, where we applied the content, is the insect specimen hall
where we display about 660 important insect specimens - it's our core space.
However, since they're specimens that can't be touched,
we felt disappointed that children, our main visitors,
found them somewhat boring.
We also tried introducing commentary programs,
but the one-way delivery method
wasn't very effective.
So we wanted to create content
that visitors could actively participate in.
We happened to see an announcement for a digital tourism content challenge
that helps create immersive content incorporating AR without coding
and even assists with launching on the tourism app platform Realworld,
so we decided to participate.
Developing games and programs like this ourselves
would be challenging in terms of both cost and planning,
but being able to do it through planning alone without coding was very appealing.
Q. After launch, did you really see the effects you intended?
A. Yes, I could feel it 100%.
Just from the data showing over 700 people participated and left reviews
in one month,
and we could also confirm it from the review comments.
It showed that moving away from the traditional method that relied on human commentary
to letting people experience the space anew through games
was successful.
Active promotion and marketing events also played a part.
We gave away keyrings of characters that appear in the game,
and commentators became captains leading insect expedition teams,
providing overall command to enhance immersion.
Q. You put a lot of effort into helping people
enjoy the content to the fullest.
How do you plan to use Realworld going forward?
We'd like to try creating mobile games too.
Of course, we'll continue creating experiences for physical spaces as well.
Ultimately, we want people to experience the Yeoju Insect Museum universe
whether at home or at the museum.
Our goal is to occupy an entire section of the Realworld app. Haha.
Q. What kind of tourism businesses would you recommend Realworld to?
A.
I'd recommend it to all businesses
that want to attract people to their spaces.
However, I think you need to carefully consider
what charm of your space you want to convey.
Then you can create Realworld content by adding stories and missions.
I'm confident that aspects that couldn't be solved
by the space alone can be resolved through content
that incorporates stories and technology!
Just like we did. Haha.
Did you find Yeoju Insect Museum's case interesting?
See it more vividly through videos
of Realworld staff experiencing it firsthand!
If you want to add new value to your space like the insect museum did,
how about creating content yourself
through Realworld Studio?
You'll be able to create unprecedented experiences
for your space
in an easy way!