The Future of Travel Transformed by Technological Innovation
Travel Tech Forum
UniqueGood Company, CEO Song In-hyuk
Hello!
This is UniqueGood Company.
Today we're introducing the hot session from the 2023 All That Travel Travel Tech Forum held at COEX -
Travel HOT Tech "Technology is Now Innovating Travel"
Travel Tech Forum special lecture session.
Technological Innovation Transforming the Future of Travel
The core theme of All That Travel 2023 is "Technological Innovation Transforming the Future of Travel."
We prepared a showcase of game-changers who are innovating the future of travel, leisure, and tourism.
As these are stories of game-changers,
the speaker lineup for the Travel Tech Forum special lectures and conference sessions is truly spectacular.
The four major platform players in the core categories of leisure, tourism, and content have assembled.
Yanolja Cloud CEO Kim Jong-yoon from the OTA platform
'Globalization Strategies for Travel Tech'
Korean travel information platform Creatrip CEO Lim Hye-min's
'What's Important in the Travel Tech Era'
Global translation platform Flitto CEO Lee Jung-soo, who removes language barriers for travelers,
'Development of Travel Information Services Using ChatGPT'
Interactive experience content platform UniqueGood Company CEO Song In-hyuk's
'Future Tourism Content Created Through Technological Innovation'
Just looking at the Travel Tech Forum speaker lineup gets you excited, doesn't it?
That's why the special lecture venue was packed with people,
and even after the lectures ended, there were long lines of people wanting to greet and ask questions.
These are representatives of hot companies who are usually very difficult to meet.
Among these, we want to introduce the lecture by CEO Song In-hyuk, who leads the Realworld business.
Future Tourism Content Created Through Technological Innovation
2023 All That Travel Travel Tech Conference CEO Song In-hyuk's special lecture topic
The characteristic of CEO Song In-hyuk's lectures is
that you always get that 'struck by lightning' feeling.
Because he approaches problems from completely different perspectives,
captures opportunities within them, and goes on to present solutions.
This topic of future tourism content created through technological innovation was the same.
Tourism, content, future, technology.
But all these are keywords from a 'supplier' perspective,
and the point where each word gains meaning is with the 'consumers' -
they can only be established when standing from their position, at their eye level.
The lecture begins with this shift in perspective.
CEO Song In-hyuk's lecture starts with questions.
Do you like games? I'm in my late 40s and still absolutely love them.
Detroit: Become Human, Death Stranding, Call of Duty, etc.
Recently I've been enjoying Call of Duty.
Do you happen to like dramas?
I watch Netflix, Disney+, YouTube, etc. every day.
My favorite movie is 'Bandersnatch' from the Black Mirror series.
Recently I've been enjoying Moving.
What about movies?
I tend to watch movies on their opening day if possible.
Recently I really enjoyed Concrete Utopia.
The games and movies I mentioned have something in common.
Where do you play games?
Where do you watch movies?
Generally at home, in movie theaters, or wherever you're staying.
You experience countless content every day.
But the location is essentially the same place.
It's the same place, but depending on what content you experience,
that place becomes something completely different.
Your room can become an infinite cosmic space where fantasy unfolds,
or it can feel like a room in a horror movie where Ju-On appears
(Ju-On is so old now lol)
Content defines experience.
Content defines space.
You might think this is obvious. But we haven't been using the word 'content'
as a separate interpretation for very long.
Content is available instantly whenever you want it.
You can experience what you desire.
No matter how many people request it, instant supply is possible.
In other words, content is scalable and distributable.
That's why content is called an 'industry.'
Technology made this possible.
You say this is obvious?
When we move this obvious story to the 'travel' category,
it becomes not obvious at all.
In travel, space defines content
Space defines experience
It's easy to understand when you think about it.
Think about restaurants, stylish places,
exhibition halls, museums, etc.
In travel, space is content.
Space defines experience.
Within a space, everyone has the same experience.
In the past, this wasn't considered a problem.
Famous places are always bustling with people
and you see scenes of people lining up.
Wow, so this is why this place is famous...
Earlier this year, CEO Song visited a place called Fort Canning in Singapore,
where he was shocked by the sight of people endlessly lining up
at a beautiful photo spot with an open sky.
A situation where you waste considerable time
just to get one proper life shot.
Existing tourist spaces like
museums, exhibition halls, media art galleries have space defining experience,
so everyone has the same experience.
Therefore, contrary to our thoughts, tourism
requires long lines just to take verification shots,
and from a scale-up perspective for industrialization,
the limitations are all too clear.
"When space becomes content,
people have identical experiences
and experience satisfaction greatly diminishes.
Lining up ultimately means
being unable to respond to scale
and unable to create value as distribution"
Travel Tech Forum, UniqueGood Company CEO Song In-hyuk
What if travel were like games? What if travel were like movies?
What if we could change it so that instead of space defining experience,
content could define experience?
If you could use it instantly whenever you want, wherever you are,
and experience the world the way you want?
At this moment, the Travel Tech Forum attendees
had that 'struck by lightning' expression.
Travel and tourism that we've taken for granted.
A field where space defines experience.
In other words, traditional travel means everyone has the same experience and waits in lines.
The experience process itself is painful and the satisfaction gained is very brief.
But why do we enjoy travel?
We expect to escape daily life, put down our social personas,
become our true selves, and have special experiences
where we become the protagonist.
Why do we always wonder 'what should I do today? what should I do this weekend? what should I do on holidays?'
According to the founders of the Experience Economy,
B. Joseph Pine II and
James H. Gilmore,
people have desires for aesthetic beauty, escape (from daily life),
entertainment, and education (meaning).
This is easy to understand when you think of a traveler boarding a plane.
The essence of travel:
Escaping daily life, putting down social personas to become your true self,
expecting special experiences where you become the protagonist.
In other words, the essence of travel and movies are connected!
If, like the movies and games we enjoy daily,
the space where I am
has exciting stories unfolding as I want them,
and I can play as the protagonist within them?
If I can experience this instantly whenever I want?
Then travel would become a sustainable
new industry that can create economies of scale!
At the Travel Tech Forum,
after leading this paradigm shift,
CEO Song In-hyuk transforms the traditional tourism paradigm into a content industry paradigm.
The core elements of future tourism are first,
Story x Space x Experience (Play).
And the key is interactive technology that allows users
to immerse and lead when they want, how they want.
This part was
really an aha moment!
The realization that tourist experience is what's truly important.
Technology is what creates immersion in that experience!
I had that knee-slapping moment!
I think this is the joy of listening to famous speakers' lectures,
the joy of learning.
Without exception, everyone
concentrated throughout the Travel Tech Forum lecture,
taking notes and trying not to miss a word,
showing maximum immersion.
Especially since the topic was future tourism content
created through technological innovation,
stories about spatial innovation along with K-content
were essential.
If it had just been a list of problems,
the lecture wouldn't have been this good,
but CEO Song In-hyuk
introduced clear solutions for future tourism and actual case studies
in detail.
There were quite a few people from the tourism industry in the conference hall,
and some went beyond the stage of concentration and learning
to being moved to tears!
Making it collective yet individually experienced,
gathered in one place but having different experiences,
and enabling people to enjoy their own experiences even while waiting in line
Particularly through the Realworld business that CEO Song In-hyuk develops,
ordinary local spaces unexpectedly
bustle with people coming to enjoy mission games,
spaces created in Seongsu's back areas that people rarely visit
transform into landmarks that 100,000 people visit annually,
MZ generation youth rent cars to visit museums
that are difficult to access even by car,
and entire urban areas become playgrounds for treasure hunting,
demonstrating how the combination of Story x Space x Play x Technology
can change the landscape of the travel and tourism industry.
Truly scenes packed, boiling, and overflowing with people.
CEO Song In-hyuk's solutions and cases
have the characteristic of being proven by the scenes themselves.
ONE MORE THING!
But! The highlight came next.
Just as we were feeling the impact that can be created
when transforming travel's paradigm to the characteristics of movies and games,
CEO Song In-hyuk goes one step further.
If movies and games meet with travel,
even greater synergy can be created.
When these two worlds meet,
the scale of impact is unimaginable
What does this mean?
Imagine this.
If you could enjoy exciting movie stories in real spaces?
If the recently released disaster movie Concrete Utopia could be enjoyed
not just in theaters but also in offline spaces outside the screen?
If the realities of the movie's world also existed in the real world?
If you could search and communicate?
You get the feeling, right?
Actually, Realworld recently conducted
transmedia marketing for <Concrete Utopia>.
Even before the movie's release, they constructed
Hwanggung Apartment as if it really existed in a disaster situation,
and when people discovered that the apartment had vacancies
and was accepting move-in applications, they started participating.
Over 10,000 people visited the offline space
open for one week, creating quite a buzz.
The sight of people unconsciously crouching down
to focus on problems and cooperate with others to solve missions was impressive.
The same goes for variety shows.
Making people binge-watch variety broadcasts that were once single-view content,
and having viewers participate together to solve problems
can create various synergies.
At the Travel Tech Forum,
CEO Song In-hyuk finally introduced
Samsung Electronics' CES keynote speech about
'the coming decade as the age of experience,'
forecasting great opportunities in people's new experiences
where the real world and digital world converge.
I hope all of us, all of you, become the protagonists of that.
Korea's largest composite festival
CREATIVExSEONGSU
Creative x Seongsu
NEWS!
In September, Creative Seongsu, called Korea's SXSW, begins.
Experimenting with innovations that make entire cities buzz
and presenting new festival models for enjoyment.
Tremendous performances, exhibitions, experiences, arts, and conferences are being prepared!
Among them, Realworld is in charge of one chapter of Creative Seongsu, 'Play Seongsu.'
http://www.creativexseongsu.co.kr/
Creative Seongsu website address
https://app.publr.co/channels/L2NoYW5uZWxzLzE0NDI/B00001/posts/42670
Play Seongsu information site
Play Seongsu is so exciting!!!
Not only can you experience new concept urban festivals
but also directly experience future tourism content,
so shall we all gather in Seongsu in September?
We'll continue to bring you exciting news!
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Those who want to unfold new experiences with Realworld,
please contact us anytime at the contact information below!
Realworld representatives will quickly check and contact you!
Email: contact@realworld.to
https://business.realworld.to/
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