Hello! We are Realworld, a playable content platform. We've already introduced many cases of how museums are being transformed into more immersive experiences using cutting-edge technology. However, some of you might be thinking, 'Aren't there any domestic examples closer to home instead of just foreign cases?' That's why Realworld has prepared something special. We're introducing 'Gyeonggi Treasure Hunting,' a revolutionary exhibition experience that transforms museums into treasure hunt gaming venues, at the Gyeonggi Provincial Museum.
Museums Become Playgrounds to Enjoy in a Playable Way
'Gyeonggi Treasure Hunting' is a treasure hunt-style mission game jointly presented by Gyeonggi Province, Gyeonggi Tourism Organization, Gyeonggi Provincial Museum, and Realworld. Participants become new members of the Artifact Guardian Team and must restore the rightful places of artifacts that have lost their memories. To do this, they need to find QR codes hidden throughout the artifacts and scan them with the Realworld app. Through the process of uncovering the names and stories of sleeping artifacts, these pieces are reborn from static exhibits into vivid beings that seem to converse with visitors.
While enjoying the game, participants explore every corner of the first and second floors of the Gyeonggi Provincial Museum, feeling like protagonists in an adventure movie. This makes it perfect exhibition experience content for children during summer vacation. 'Gyeonggi Treasure Hunting' is easy for anyone to enjoy thanks to its family-friendly theme suitable for visitors with young children and its straightforward treasure hunt format.
Synergy Effect of Planning and Operations
The successful popularity of 'Gyeonggi Treasure Hunting' can be attributed to the synergy between planning and operations. From a planning perspective, while it utilized existing technologies like AR and QR codes, it didn't stop at just being 'amazing technology' but enhanced interaction with artifacts. Storytelling was introduced to provide participants with the experience of becoming protagonists and guide them to immerse themselves more deeply in the museum space.
The Gyeonggi Provincial Museum also provided active operational support by installing banners and information materials throughout the venue and offering completion rewards for the content. Thanks to the staff's friendly service, many reviews mentioned that 'the experience was enjoyable because the staff was so kind.' In particular, the Gyeonggi Provincial Museum's docent program became a popular option for participants who wanted more in-depth explanations after enjoying the game.
The Success Story Continues
The success of 'Gyeonggi Treasure Hunting' is ongoing. It has attracted over 2,000 cumulative participants and achieved a 4.9-point rating. The satisfaction level is particularly high, with 93% of participants giving it a 5-point rating. The reviews also show impressive numbers with over 1,000 responses, including various reactions like 'It was so much fun,' 'It became a meaningful experience visiting with family,' and 'My child actively solved missions and felt a sense of achievement.'
These reviews spread through various channels including nearby schools and parent communities, successfully attracting more visitors. If you're preparing events or activities in offline spaces, you should leverage the influence of reviews and feedback.
Planned Expansion to Museums and Exhibition Halls Throughout Gyeonggi Province
This 'Gyeonggi Treasure Hunting' is a pilot smartphone treasure hunt project introduced by the Gyeonggi Tourism Organization, planned to expand to museums and exhibition halls throughout Gyeonggi Province starting in 2026. A project official stated, 'We will actively encourage participation from various demographics including the MZ generation, as this can contribute to raising awareness about cultural heritage protection and promoting its use as tourism resources.'
'Gyeonggi Treasure Hunting' runs from August 12th to 24th at the Gyeonggi Provincial Museum in Yongin, Gyeonggi Province. How about taking a museum outing with your children this weekend? You can enjoy the dual benefits of playing fun games while studying history. Also, 'Find the Secret Letter of Taegeuk-dan' at the nearby Gyeonggi Children's Museum is currently running, so you can enjoy both experiences together.
Realworld will soon visit museums throughout Gyeonggi Province, so please look forward to it. Realworld's magic of making every space in the world playable will continue. Thank you.