Do you know about ENA's variety show 'Gian is CEO' that's been the talk of the town lately? It's a variety program where main cast members Gian84, Han Hye-jin, Jung Yong-hwa, and Mimi visit Korea's leading companies to become CEOs for a day, listening to corporate concerns and coming up with fresh breakthrough solutions through creative thinking. So far, they've visited various companies including department stores, pet companies, oyster farming businesses, tire companies, liquor companies, and K-POP costume production companies, presenting new growth strategies that are absurd and outrageous yet refreshingly creative, earning great response.
Gian84's unpredictable CEO rescue diary as he becomes a problem solver for fellow CEOs in similar situations!
Gian is CEO! (Gian is CEO)!
What Nexen Tire proposed as their new growth strategy was none other than
'A National Treasure Hunt!'
In the Nexen Tire episode, they convene a strategy meeting to develop new growth strategy ideas, coming up with concepts that encourage consumer travel while naturally boosting Nexen Tire's image and expanding sales.
Hide them all across the country~ treasures!
So people can use tires while treasure hunting!
And what everyone agreed was a really great idea was the 'National Treasure Hunt!' By hiding treasures across the country and having a nationwide treasure hunt, they would naturally increase tire usage and boost sales. Furthermore, Giseo (Gian84) suggested hiding diamond treasures randomly inside tires, so that when tires wear out completely, gems would appear, encouraging people to drive hard until their tires are worn out!
The management's response? We should definitely do it! Hahaha
At first glance, tire companies would easily approach marketing by emphasizing tire performance and safety, but from the perspective of entertainers with unique professions, we see the creativity of thinking outside the box and providing motivations that move people. Nexen Tire! Please definitely hold a national treasure hunt event! Together with Realworld?!!!
Find treasures hidden in 48 veterans' sites nationwide!
National Treasure with 120,000 participants!
Realworld already successfully planned and operated the 'Real Treasure Festival' with Gyeonggi Province in November 2023, the world's largest treasure hunt event, and succeeded in getting a Guinness World Record. Following that, we worked with the Ministry of Patriots and Veterans Affairs to hide treasures in 48 veterans' historic sites nationwide and conducted a massive treasure hunt covering all corners of Korea.
National Treasure begins when participants discover a mysterious notebook left by an unknown grandfather, and participants become treasure hunters uncovering its secrets. The process of finding treasures, from those near your residence to treasures across all regions of Korea, can be conducted through the Realworld app. With cutting-edge immersive technologies like augmented reality and NFC integrated, it adds differentiated fun compared to traditional analog treasures, and found treasures can later be converted into various attractive rewards.
When you arrive at veterans' sites, you can discover NFC tags hidden everywhere as shown in the photo. When you scan these NFC tags, veterans-related quizzes appear, and you must answer these questions correctly to acquire treasures. Since questions are mainly related to the specific location, the missions are designed so they cannot be completed without visiting the site in person.
There are 240 treasures in total, hidden in 48 major veterans' sites across 17 regions nationwide. National Treasure was created with the hope that participants would visit veterans' sites they hadn't paid attention to before, find treasures, and reflect on the meaning of veterans' sacrifice. 120,000 people participated, and the enthusiasm was so intense that teams appeared who visited all national historic sites within just one month. Amazing, right?
Treasure hunting is one of the oldest games, but now with digital technology added, it's establishing itself as a renewed gaming culture. Overseas, services like Geocaching and Sqkii are gaining global popularity, with millions of hunters actively searching for hundreds of millions of treasures at this very moment.
Singapore's tourism company 'Sqkii' has been running treasure hunt events under the theme '#HuntTheMouse' since 2017, with over 500,000 cumulative players participating, making it hugely popular. In 2023, they even partnered with delivery platform 'Pandamart' to offer prizes worth 100,000 Singapore dollars (about 100 million won).
Treasure hunting is a global trend! Korea has 'Realworld Treasure.' Those who need more detailed information or want to contact Realworld, please check through the link below. Thank you.