Hello.
We are Realworld, the pioneer in experiential content!
Remember, the business platform that digitized 4.5 million business cards,
Culinary Class Wars, the cooking game drama that captivated 38 million viewers,
Catch! Teenieping, the animation that captured children's hearts worldwide,
And Realworld, the offline entertainment platform that provided irreplaceable experiences to 3 million people!
There's only one reason they all gathered in one place.
How were the K-contents that set Korea on fire in 2024 created?
An opportunity to discover the hottest K-keywords in Korea all in one place!
The venue where they shared their creative secrets and behind-the-scenes stories
was the Twelve Steps charity lecture concert held last December.
🔍 What is the Twelve Steps Concert?
A year-end lecture concert jointly organized by Professor Jung Jae-seung and Idea Campus,
where innovators from various fields take the stage annually to share their experiences and insights.
All proceeds go to charity, and it's an event that aims to realize social value through content.
The 2024 concert drew even more attention as speakers were figures active at the forefront of K-content.
📌 Key Lecture Summary
Remember CEO Choi Jae-ho: How a platform with 4.5 million users achieved growth
Realworld/UniqueGood CEO Song In-hyeok: The future of the experience industry where reality and virtual worlds converge
St. Johns Hotel CEO Kim Hyun-seong: Marketing strategies that attracted K-global events
Culinary Class Wars PD team: The secret behind content planning that achieved 38 million views
SAMG Entertainment Vice President Choi Jae-won: Success strategies for global children's content
Quite an incredible lineup, right?
The atmosphere was absolutely electric as Korea's top experts in content, experience, networking, and IP platforms gathered to share their insights and discuss growth stories and behind-the-scenes tales that everyone was curious about. Rather than delivering generic inspirational talks, they shared the points where they each struggled and seized opportunities amid challenges, and ideas worth trying.
The speakers themselves were so reluctant to let the lingering atmosphere fade that they stayed late into the night, lost in conversation and sharing stories.
The key is irreplaceable experience!
Among them, UniqueGood CEO Song In-hyeok
presented a slightly different perspective on the approaching era.
"In an age where AI writes, draws, and edits videos,
the one thing that cannot be replaced is experience."
He mentioned that as technology evolves, people
respond to 'experiences where they become the protagonist,'
emphasizing the importance of content that leverages this insight.
From the 10 trillion won real game market that's gradually evolving into various forms with the appearance of actors,
to 'Immersive Fort Tokyo,' which transformed from an abandoned shopping mall into a theme park and became a prime example of content defining space,
to China's 'Jubensha' with 45,000 stores operating in a 6 trillion won market in China alone!
The age of information has passed,
and we are now entering the age of experience.
🎮 Realworld Seongsu: A Space Where You Become the Protagonist
UniqueGood has implemented this philosophy into physical space.
That's 'Realworld Seongsu.'
Here, visitors are not mere spectators,
but become protagonists in stories themselves, exploring real spaces
and solving missions.
In some rooms, you complete stories by tracking clues in theft cases,
while in others, you become a protagonist in an SF movie uncovering conspiracies.
These experiences go beyond simple entertainment,
enabling deeper participation through collaboration and role-playing within stories.
This immersion is only completed when you physically move and directly engage
in actual spaces, not beyond digital screens.
💡 UniqueGood's Vision for the Future of Content
Under the philosophy that 'experience cannot be replaced,'
Realworld applies playable content across various domains
including education, marketing, and regional tourism.
No matter how much digital technology advances,
the experience of searching for something together, laughing in the same space,
and becoming part of a story while sharing emotions cannot be replicated.
And creating those authentic experiences is what we need to do now.
UniqueGood continues to design those experiences within physical spaces today.
The content that opens the next era will begin with living experiences.
If you want to innovate experiences with Realworld,
please reach out to us anytime!
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