Hello! We are Realworld, a playable content platform. As year-end and new year approaches, people often forecast trends for the coming year. The tourism sector is no exception. Various travel-related companies are also presenting their own forecasts.
For example, Skyscanner introduced seven major travel trends to watch in 2025: ▲Cowboy Core ▲Sports Mode ▲Astro Travel ▲Wellness Tours ▲Artventure ▲Garden Tours ▲E-sports Mode. Hana Tour selected travel trend keywords B.E.Y.O.N.D for 2025, centering on concepts of novelty and transformation: ▲(B)elieve&Buy ▲(E)njoyable Romance ▲(Y)our AI Assistant ▲(O)ne Perfect Break ▲(N)etwork Travel ▲(D)esign My Trip.
The Ministry of Culture, Sports and Tourism and Korea Tourism Organization presented the major tourism industry trends for 2025 as 'S.P.E.C.T.R.U.M'. This 'S.P.E.C.T.R.U.M.', meaning 'travel colors that have become even more distinctive and diverse', was derived based on various analyses including macro-environmental factors such as society, economy, and employment, as well as domestic and international tourism trends and domestic tourism policies. It encompasses eight core keywords: ▲regional tourism industry infrastructure development efforts ▲expansion of pet-friendly tourism ▲expansion and diversification of the Korean Wave industry ▲culinary travel ▲utilization of widespread AI technology ▲personalized wellness healing travel ▲enhanced personal convenience through digital transformation ▲pursuit of localism.
While the trends presented by various companies and institutions may differ slightly, understanding the causes of these changes is important. To get more detailed information, I looked up related reports from the Korea Tourism Data Lab. Behind these eight keywords lie changes in the macro-environment including social, economic, environmental, and political factors: namely 'low birth rate and aging population', 'technological advancement', 'increase in pet ownership', 'global Korean Wave craze', 'continued preference for local', and 'continued strengthening interest in health'.
These trends don't change easily. What can we do amid these massive underlying changes? Shouldn't we find the source and direction of how the world is changing to discover new opportunities ahead of anyone else? For instance, interpreting the 'continued preference for local' phenomenon from a tourism perspective, we can read trends like 'culinary travel' or 'workation activation'.
Realworld is also keeping pace with rapidly changing trends, discovering new business opportunities based on more fundamental megatrends. For example, Realworld, as a 'playable content platform', could solve the problem of regional extinction where populations are gradually declining due to the 'low birth rate and aging population' trend. Realworld is already attracting people to areas with reduced floating populations through solutions like 'Realworld Treasure'.
Furthermore, in line with the 'global Korean Wave craze' trend, we could incorporate storytelling content tourism that allows foreign tourists to experience stories of Korea's hidden gems. Travel in Korea enjoyed with just the Realworld app without a guide - it's entirely possible.
Realworld is transforming the tourism industry to be experience-centered! Realworld is also creating new trends by finding the sources of change. Please look forward to the new experience trends that Realworld will showcase. Thank you.