Hello, this is Realworld. We're here today with great news. Our 'Real Treasure Festival' held at the former Gyeonggi Provincial Government building on November 12, 2023, has been officially registered in the Guinness Book of World Records. This event, organized to revitalize the former provincial government building and surrounding areas, attracted a total of 3,040 participants, successfully breaking the previous world record of 2,732 people set in Ottawa, Canada in 2017.
After reviewing various evidence from the site, digital activity data, and statements from two pre-designated witnesses on the day of the event, the Guinness World Records organization confirmed the record registration on January 24th for 'The Largest Scavenger Hunt' category and posted it on their official website (guinnessworldrecords.com).
This 'Real Treasure Festival' was an event co-planned by UniqueGood Company and Gyeonggi Province's Social Innovation Economy Division. The response was so overwhelming that over 5,000 people applied within just a few days of opening registration, leading to early closure. People gathered from over 50 cities and counties nationwide, and many visited the former government building area from the day before the event, bringing much-needed vitality to the surrounding region.
Notably, all local discount vouchers provided as festival rewards were completely used up on the day, and during the two-month continuous treasure hunt that ran separately from the festival, over 100,000 treasures were collected, making it a successful event that significantly contributed to regional revitalization.
Regarding the Guinness Book registration, Governor Kim Dong-yeon stated, 'This achievement represents Korea's first collective impact case that solves regional problems. It's a success formula created through continuous communication and mutual reinforcement activities involving innovative technology social ventures, local stakeholders, and Gyeonggi Province working together to address regional issues complicated by limited resources and complex interests. We will support this as an innovation model for not only Gyeonggi Province but all of Korea.'
Collective Impact is a practical model created by Harvard University Professor Michael Porter, famous for the concept of Creating Shared Value (CSV). It's a collective problem-solving strategy where organizations and members from various sectors come together to solve common problems by sharing resources and expertise, working as one team from setting common goals to creating impact.
Song In-hyeok, CEO of UniqueGood Company, stated, 'This treasure hunt festival represents the first domestic case of a world Guinness Book registration for a festival directly planned by a local government, demonstrating Gyeonggi Province's strong commitment to regional economic revitalization. Using this Guinness Book registration success as a stepping stone, we will strive to establish ourselves as a new leisure option for citizens in various locations and as a means to directly promote regional economic revitalization.'
The UniqueGood members worked incredibly hard to prepare and successfully operate this 'Real Treasure Hunter' event, and the Guinness Book registration seems to have rewarded their efforts. We applaud the UniqueGood members' hard work and look forward to the new dimension of experiences that UniqueGood Company, now a world record holder, will provide.