People seek out stores as a kind of playground
where they can learn new things
and feel and express a sense of belonging and lifestyle.
Stores are places where consumers expect
more fun and enriching experiences
rather than simply purchasing items.
This transforms stores into places of experience,
shifting the perception
from places you have to go
to places you want to go.
Philip Kotler, Retail 4.0
No matter how renowned global scholars say it,
I think it's actually difficult to get approval
for the decision to turn stores into playgrounds.
Playgrounds,
experiences,
branding - all sound great, but
So
who's going to bring in the money?
What about sales?
Average transaction value?
How much is the investment
and what's the break-even point?
The moment these three questions
come up
...
Oh, it's not a playground,
let's just sell products -
it changes to that
~
So
we still have
the same world,
the same-looking stores.
Stores are
always
places that
sell things
Therefore,
places that break through this challenge
and turn their stores into playgrounds
can become hotspots
with incredible viral marketing
and real customers led by Gen MZ,
not experience groups mobilized by marketing agencies,
as a reward for breaking through that difficult path, don't you think?
So
today,
we don't want stores that are just boring spaces selling products - NO NO
Samsung Electronics came to visit Realworld
to create an exciting experiential space
as a kind of playground!!!!
We welcome Samsung Electronics' visit to Realworld.
Just thinking about Samsung Electronics stores
becoming playgrounds
rather than places that sell things like in the past
made me so excited.
Even I
honestly don't often go into Hi-mart, Best Shop, or Samsung Store.
How about you?
Do you want to go in?
Although Samsung Digital Plaza
got a new name as Samsung Store in March this year,
its identity as a place that sells things
seems unchanged, which felt somewhat disappointing.
As they say, if you try to sell, it won't sell,
if you don't try to sell, it will sell -
transforming from functional spaces that sell products
to stores where people discover and buy things
while having fun visiting
Isn't that what stores as playgrounds are about?
From functional retail spaces for buying and selling
to exciting experiences and play
with product sales naturally integrated.
If you turn stores into playgrounds that people want to experience,
it might seem like product sales take a backseat
and hurt revenue,
but actually having people come in
and naturally touch and explore products
without feeling like advertising,
letting them play -
that's also a sales activation strategy!
People even willingly pay money to play.
So if a place that sells home appliances
is like a playground,
of course they'll visit,
just like Realworld Seongsu, an urban play space.
If it's fun
and has lots to do,
people will go to that store -
it's only natural.
What kind of experiences does Realworld Seongsu have
that makes people pay over 20,000 won on average
to buy experiences?
The best education isn't listening to lectures
but experiencing it firsthand.
So today's first class of education
is experiencing firsthand
what it means to apply unique experiences to a space!
First class of education at Realworld Seongsu.
Directly playing Realworld Seongsu's unique experience content
with their own Galaxy phones.
The executives said they were curious
why their children go to escape rooms,
but most had never actually tried it themselves.
And some gained confidence too:
I can do this too!!!
This is fun!!!
Realworld Seongsu may look similar to escape rooms at first glance,
but it's a completely open urban play space.
It's an urban theme park and unique experience destination
filled with software attraction content,
located in Seongsu-dong,
the hottest area in Seoul these days,
as befits a hotspot.
Realworld Seongsu, in a rather small space
of less than 100 pyeong,
offers games in four languages: English, Japanese, Chinese, and Korean,
with over 10 types of content to enjoy.
Especially the main play area on the second floor is only 70 pyeong.
Why do people willingly pay an average of 20,000 won per person
to come to this small space?
Even
SBS Entertainment Division
https://blog.naver.com/uniquegoodcompany/223078102331
HYBE
https://blog.naver.com/uniquegoodcompany/223090393806
and companies like Handok Pharmaceuticals
https://blog.naver.com/uniquegoodcompany/223080354808
continue to visit in groups
for capability enhancement education and insight trips.
Samsung Electronics chose the superior package
that combines experience and trend lectures
from Realworld Seongsu's education programs,
so a special lecture followed the experience.
Now here's the second class trend lecture
that followed the hands-on play
at Realworld Seongsu.
The lecture topics specially prepared for Samsung Electronics
were adapted to the changing times:
1. Realworld's story of proposing new ways to play
2. What we observe while operating Realworld Seongsu
3. Changes in the play culture of today's generation
4. What changes we read from the times and how we apply them to business
These were Realworld's stories of leading change.
After the lecture,
Q&A time about various perspectives and viewpoints followed,
and time flew by so quickly.
From my days as an education manager,
education departments face the most challenges
especially when the economy is tough.
Is education necessary?
Is it effective?
Is there ROI?
Does it have to be done outside?
Do we need to spend this much money?
But
when companies are in crisis
and need new breakthroughs,
the education team is invariably the most sought-after place.
We need new experiences.
We need to find breakthroughs through educational insights.
Employees need to experience changes in the world outside the company.
We need to invest in education.
With messages like these.
When employees need new perspectives on change implanted.
When curious about the latest trends and leisure culture.
When needing insights to read the changes of the times and apply them to company business.
When curious about trends in Seongsu-dong, said to be the hottest in Seoul these days.
For those who want experiential education
through trainee experiences rather than theory or classes,
we've shared news of Samsung Electronics' executive education.
Want to conduct education in a unique space outside the company?
Need an insight trip?
Want to experience the latest immersive technology?
Along with understanding Gen MZ trends?
Then
come running to Seongsu-dong right now.
The hottest of hotspots in Seongsu-dong,
let's meet at <Realworld Seongsu>!
Curious about Realworld Seongsu?
(Nickname: Risu~) (Group experience education information brochure attached)
http://seongsu.realworld.to/
Realworld Seongsu
Welcome to Realworld Seongsu, everyone's playground!
seongsu.realworld.to
Curious about Realworld's experiential education?
https://business.realworld.to/edu
Realworld Education Program Inquiry
Realworld Education Program (Gamification) Inquiry
business.realworld.to
We'll continue to visit you with exciting news!
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