Special Lecture on K-Content and the Future of the Global Content Industry | Realworld Blog

Hello! Today we're bringing you news about
a special lecture on K-content and the future of the global content industry,
held as part of a pre-startup package startup meetup.

The special lecture was held at the invitation of
the Seoul Regional Office of Small and Medium Venture Business,
Korea Institute of Startup & Entrepreneurship Development, and
Seoul National University of Science and Technology's Startup Support Center.

The topic was Realworld's startup story of creating
experience IP as 3rd generation content,
and the future of the global content industry through this lens.

The global content industry is rapidly evolving
from 1st generation text-based content to 2nd generation viewing content,
and now to 3rd generation experience-based content.

To make this easier to understand,
just think about museums or exhibition halls.
Or if you apply it to tourism or leisure cultural lifestyles,
you'll think 'Ah, that makes sense!'

Within this evolution, Realworld operates three services:
Realworld, a unique experience platform;
Realworld Studio, where general creators directly produce experience content;
and Realworld Seongsu, a new concept play space.

Amidst the evolution of the global content industry,
we held a special lecture with startup CEOs
and Seoul National University of Science and Technology students
to explore what each service aims for as they pursue
3rd generation content experiences,
including specific startup backgrounds, growth stories,
and the evolution of the content industry.

Since content is such an interesting topic,
everyone had a focused learning experience.

But wait, why were people looking at their phones during the lecture?
Wasn't the lecture engaging?

Let me start with the conclusion: absolutely not.

The students were actually very focused and immersed in the education.
Since we were talking about 3rd generation experience content,
they were directly playing interactive content on their phones.

Particularly, the content they were playing wasn't
Realworld's original content, but content called 'Insect Dream'
created directly by an external creator!

Insect Dream is content created directly by staff at Yeoju Insect Museum,
and it's a connected game for the exhibition 'How Are Your Spring Days?'
held at the museum.

The special feature of this interactive game is
that it's sustainable content.
Even after the exhibition ends or without visiting Yeoju Insect Museum,
you can play anytime, anywhere.

If you try this content,
you'll probably think 'I absolutely have to visit
Yeoju Insect Museum this weekend
or whenever I'm in Yeoju.'

This is exactly the power of experience content.
It gathers people,
makes them willing to consume,
and makes them want to talk about it and promote it
without anyone telling them to.

That's why people who want to hear special lectures
from Realworld recently make many requests on this topic:

K-content and Space Innovation:
The Secret of Experiences That Gather People

When it comes to hot places these days,
Seongsu is mentioned most often.

http://seongsu.realworld.to/

The reason Realworld Seongsu is called
a new concept play space
and unique experience space
is not because of the beauty of the space,
but because of the 10 different types of experience content
that exist in this space.

Even though everyone is in the same space,
like movies or Netflix,
they're having completely different experiences
depending on the content they choose!

https://www.youtube.com/watch?v=xjZXH9UxxO4&t=2s

That's why companies wanting to do marketing
targeted at Gen MZ come to Realworld Seongsu
for insight trips from various industries:
from manufacturing companies like Samsung Electronics
to HYBE, Hyundai Motor, Handok Pharmaceuticals, and SBS
spanning entertainment, automotive, pharmaceuticals, and broadcasting.

Above all, student satisfaction seems higher
because they can experience directly rather than just listen to lectures.

https://blog.naver.com/uniquegoodcompany/223145202521

https://blog.naver.com/uniquegoodcompany/223172681702

The special lecture on K-content and the future of the global content industry
concluded with plans to someday experience
this 3rd generation experience content
directly at Realworld Seongsu.

If you're curious about Realworld,
you can get more information here:
https://realworld.to/

Realworld - Everyone's Playground
The world is a giant playground and we are all players!
realworld.to