Hello! This is JeJe from UniqueGood Company!
Today, let's take some time to intensively explore the UniqueGood Company brand!
This story is also incorporated into UniqueGood merchandise!
We move the world in a unique and good way! - this phrase on our hoodie zip-up!
Let's take a closer look at why UniqueGood is 'unique good' and what it means to move the world!
What does it mean to be UniqueGood?
While rebranding UniqueGood, we asked our members
"If UniqueGood were a person," what would they be like?
We defined UniqueGood's identity through various categories like age, gender, personality, and more.
While respecting our members' diverse opinions,
we particularly focused on 'UniqueGood's tendencies' and 'personality' to establish our brand identity even more solidly.
The C.I that was born from this process is UniqueGood's core values!
We established three core values that add depth to the "UniqueGood" brand.
Within our community, each person focuses on problems in their own way, pursues clear goals, and together we move the world and drive new changes.
This is UniqueGood.
Unique: Individual
Our UniqueGood Company members are all unique individuals who reinterpret daily life, express themselves proactively in their most authentic way, and make their voices heard.
Dive: Immersive
UniqueGood members boldly express themselves to create 'UniqueGood' together and run toward clear goals.
Movement: Moving
All members can move and grow together while respecting each other's individuality.
The brand motif that allowed us to be individual yet respectful of each other is "ambition."
Each member harbors different ambitions and is growing at UniqueGood Company - a place of opportunity where they can simultaneously realize both UniqueGood Company's vision and their own personal vision.
UniqueGood - where people freely reveal their ambitions while cheering for each other's growth.
Our brand design was created with this ambition as the motif.
We extracted the symbolism of 'energy' from the meaning of ambition,
which brought to mind powerful energy like 'tectonic shifts' and 'fault lines.'
This gave birth to the UniqueGood brand design that intuitively expresses such powerful energy.
Through sharp edges and diagonal lines representing movement, we captured our core values of 'individual, moving, immersive.'
Also, reflecting our members' opinion that if UniqueGood were a person, they would be sharp and smart, we added cool tones to the black and white color scheme.
The brand essence born alongside this brand story is 'At moments of choice, UniqueGood steps.'
Throughout our lives, we often struggle with so many choices.
UniqueGood Company is a brand that creates choice points so that experiencing choice itself becomes enjoyable,
so you don't worry at decision points but resolve them refreshingly, making your steps light.
Through our leisure and entertainment platform 'Realworld,' we provide different ways of play from existing methods and strive to make moments of choice enjoyable.
https://rwd.to/secret
So that more people can confidently be UniqueGood as themselves,
we will become a UniqueGood Company where moments of choice become UniqueGood steps!
Thank you for reading!
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