Hello, this is Realworld, the playable content platform.
Today we're sharing news about the Korea Culture & Tourism Institute's insight trip to Realworld Seongsu.
Realworld Seongsu opened in August 2022 on Yeonmujang-gil in Seongsu-dong, Seoul,
and is known as the most problem-filled cafe in Seongsu.
It's not just a simple cafe, but a place filled with various puzzles, missions, stories, and challenges
targeting the MZ generation including families, friends, and couples.
Particularly, Realworld Seongsu, which features not only great hardware but also outstanding content,
has rapidly emerged as a representative hotspot in Seongsu with an incredible 120,000 tourists visiting annually,
and has gained fame as a pilgrimage site for insight trips among many tourism industry professionals.
Session 1. Latest Tourism Content Trends Lecture_Realworld CEO
Tourism content professionals
attend Realworld's latest tourism trends lecture.
The talk covers tourism killer content that transforms entire cities into theme parks through 3rd generation experiential content, discussing various innovative cases both domestically and internationally.
Recently, topics related to space creation concerns have become particularly topical.
As hardware-centered facilities like training rooms, studios, and exhibition halls are becoming empty and causing many problems,
the focus is on how to create content-centered spaces where people stay longer,
become protagonists in stories, and keep returning.
This is also why Realworld Seongsu, which creates playable content-centered spaces to innovate beyond the problems of hardware-centered space creation,
has gained attention as an insight trip destination.
Session 2. Experiencing Realworld Seongsu Content - Seongsu's Hotspot
After the latest tourism content trends lecture,
the Korea Culture & Tourism Institute members' Realworld Seongsu experience began in earnest.
Following an enthusiastic explanation from the Realworld Seongsu cast member on the first floor, they moved to the second floor.
They formed teams of 2-3 people and began the experience using smartphones.
All 10 members proceeded with missions at their own pace,
sometimes competing and sometimes collaborating.
During this process, various immersive technologies integrated through smartphones come into play.
Technology is merely a tool to enhance content immersion;
the most important aspect is that all visitors don't just observe the space but directly play the content integrated into the space.
This addresses the challenging issue in tourism of increasing tourist stay time and thereby revitalizing the local economy.
Are you working in tourism?
If you want to make new content successful,
especially if you're planning to create spaces that attract people,
we strongly recommend the Realworld Seongsu insight trip.
Realworld Seongsu achieved 120,000 visitors within one year of opening,
demonstrating the power of attracting crowds through content,
and has recently been utilized as a field study destination for merchants' associations.
Merchants from Haenggung-dong who operate cafes and restaurants mainly visited us.
They said they often hear these comments from MZ customers:
'There's nothing to do.'
'Nothing new.'
'Isn't there anything other than going to cafes or eating?'
They visited Realworld, Seongsu's hotspot, seeking solutions to these concerns!
With playable content,
commercial districts, spaces, old downtown areas, and abandoned idle spaces
can be transformed into bustling, interconnected, overflowing hotspaces filled with people.
Session 3. Group Photo at Realworld Seongsu - Tourism Content Insight Trip Destination
To meet the demands of a new era
by combining spaces with cutting-edge technology content to innovate traditional tourism approaches,
we engaged in discussions and Q&A with the Korea Culture & Tourism Institute,
and as always, concluded with a group photo.
To innovate local tourism with 3rd generation experiential content,
Realworld will continue moving forward.
We'll see you again with more good news.
Realworld is a playable content platform
that provides solutions through 3rd generation experiential content across various fields including leisure, tourism, culture, spaces, and education.
If you're curious about more Realworld cases, please click the link below.
https://business.realworld.to/