Hello. This is UniqueGood's experience trend letter.
For companies operating spaces,
attracting more people to their spaces
and ensuring they have enjoyable experiences
is always a challenge.
There's a case where a previously unpopular space created a unique experience and attracted over 700 visitors in just one month,
completely transforming the space.
This is the story of 'Yeoju Insect Museum' that created an explosive response with a unique game where visitors use immersive technology like AR to find clues and enjoy the experience.
In museums, people typically view exhibits in a static way.
But at Yeoju Insect Museum,
parents take out their smartphones with their children
and explore throughout the museum.
Why did Yeoju Insect Museum create
'game content' that breaks the stereotypes of traditional museums?
We conducted interviews with
two employees who had no coding experience whatsoever,
Team Leader Kwak Ji-hye and Director Jung Ha-song.
Q. Hello, Director and Team Leader.
Why did you create such unique content for the museum?
A. Yeoju Insect Museum consists of halls 1-8.
Hall 1, where we implemented the content, is the insect specimen hall
that displays about 660 important insect specimens and is our core space.
However, since they're specimens that can't be touched,
it was disappointing that they were perceived as somewhat boring
to young children, who are our main visitors.
We also tried introducing guided tour programs.
But the one-way delivery method
wasn't very effective.
So we wanted to create content
that visitors could actively participate in.
We happened to see an announcement for a digital tourism content challenge
that helps create immersive content with AR integration without coding
and even assists with launching on Realworld, a tourism app platform,
so we decided to participate.
Developing such games and programs directly
would be challenging in terms of both cost and planning,
so the ability to do it through planning alone without coding was very appealing.
Q. Did you really see the intended effects after launch?
A. Yes. We could feel it 100%.
Just looking at the data showing over 700 participants in one month who left reviews,
and we could see it in the review comments too.
It showed that moving away from the traditional method that relied on human guides
and having people experience the space anew through games
was successful.
Also, active promotion and marketing events played a part.
We gave away character keyrings that appear in the game,
and tour guides became leaders commanding the insect exploration teams,
leading from the front to enhance immersion.
Q. You've put a lot of effort into helping people enjoy the content 200%.
How do you plan to use Realworld going forward?
We'd like to create mobile games too.
Of course, we'll continue creating experiences for physical spaces as well.
Ultimately, we want people to experience the Yeoju Insect Museum universe whether at home or at the museum.
Our goal is to occupy an entire section of the Realworld app. Haha.
Q. Which tourism companies would you recommend Realworld to?
A.
I'd recommend it to all companies
that want to attract people to their spaces.
However, I think you need to carefully consider
what aspects of your space's charm you want to convey.
Then you can add stories and missions to create Realworld content.
I'm confident that you can solve issues
that couldn't be resolved through space alone
by using content enhanced with stories and technology!
Just like we did. Haha.
Did you find Yeoju Insect Museum's case interesting?
Check out the vivid experience through videos
of Realworld staff members who actually tried it!
If you want to add new value to your space like the insect museum,
how about creating content directly
through Realworld Studio?
You'll be able to create
unprecedented experiences in your space
using simple methods!
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If you're curious about UniqueGood Company and Realworld,
feel free to browse the <Realworld website>.
There are many interesting stories there.
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