Hello! Today I'd like to share news about the 1st Cheonggyecheon Club event held on the 5th floor of the Korea Tourism Organization Seoul Center Hiker Ground.
Wait, what is the Cheonggyecheon Club?
The Cheonggyecheon Club is an insight networking event organized by the Korea Tourism Organization to support rapid recovery of the tourism industry in the endemic era and promote collaboration among various tourism industry stakeholders.
Each session introduces outstanding tourism companies and includes casual networking with investors interested in various fields!
It's really a great event, isn't it?
Despite starting at 8 AM,
people from various fields related to tourism and content filled the venue.
Since it's in the morning, they provided caffeine-rich coffee and croissants to help wake everyone up.
(Thank you, Korea Tourism Organization~~)
Throughout Hiker Ground,
various signs were installed
announcing the opening of the 1st Cheonggyecheon Club.
The theme is most important for any inaugural event, right?
Befitting that importance, the theme of the 1st Cheonggyecheon Club was
K-Local Content and Content Tourism.
Realworld was invited as a keynote speaker for K-Local Content and Content Tourism.
Since Realworld is a unique experience platform
that provides experiences where you become the main character,
I think it was perfectly suited to discuss K-content and content tourism.
The content industry has rapidly evolved
from the 1st generation text-based era,
through the 2nd generation viewing era,
and is now rapidly entering the 3rd generation content experience era.
More than any previous generation,
experiences where you become the main character are important and intense characteristics of this era.
However, local tourism still remains stuck in traditional methods like dining and taking verification photos, often leaving much to be desired as a tourist.
To extend tourist stay duration in regions,
or rather to attract new tourists to those areas,
we desperately need experiential tourism content that matches the changing times and allows people to become the main character.
What if you could enjoy the incredibly hot K-content locally in those regions?
However, purchasing or partnering with already famous K-content IP is no ordinary task.
Resolving entertainment company and celebrity image rights, content copyrights, etc. is extremely challenging - almost impossible.
Therefore, we need to develop experiential IP and experiential K-content that are completely experience-based, utilizing smartphones that everyone carries and incorporating various immersive technologies, then commercialize them as tourism products.
These days, every local government has media art exhibition halls and XR, MR experience centers, but what's the reality?
Too many places are completely empty.
Do you remember the stages of content evolution from earlier?
1st generation: Text-based
2nd generation: Video-based
3rd generation: Experience-based
Looking at the media art overflowing in museums and exhibition halls, how do you feel?
Do you travel to those regions to see them?
And do you actively spread the word about them?
Even if you do, how much time do you actually spend in those video media exhibition halls?
The content industry and tourism industry are already rapidly entering the 3rd generation experience era.
For regional tourism revitalization,
for K-local content and content tourism,
we need content development that creates a complete IP and lets people experience it in real space, rather than 2nd generation content like media exhibition halls or so-called experience centers filled with videos and exhibits.
Here, content does not mean these things:
Media art
XR
MR
VR
Metaverse
Exhibition hall displays
Devices labeled as exhibition experiences but lacking deep experience - simple throwing, hitting, tapping activities
What we call experiential content is vivid experiences where you become the main character, based on story IP like movies or webtoons set in that region.
Like the examples below,
using smartphones that everyone carries to directly experience the region and space by connecting local terrain and features with stories!
Haenam Daeheungsa Realworld <The Complaints Department>
https://www.youtube.com/watch?v=9u1fKM0vbvo
Gyeongbokgung Realworld <The Crown Prince Has Disappeared>
https://www.youtube.com/watch?v=blVIdkHdRFM
Incheon Realworld <Joseon Hipster>
https://www.youtube.com/watch?v=W2LYzkyF0gc&t=1s
And when developing experiential content operated in regions like this,
sustainable operation must be a fundamental premise.
Recently, during a Jeonju fam tour, we briefly stopped at Soyang Oseongje in Wanju as our first destination.
A bus carrying group tourists stopped here with an explanation that it's famous for appearing in a BTS music video.
I was given about 30 minutes,
but the QR code on the sign no longer worked,
and there was nothing to do except take photos,
which was really disappointing.
What if this place had
a 10-minute interesting experience integrated with the space,
using smartphones,
where you could become an adventurer searching for your favorite star's story regardless of BTS copyrights or image rights,
a treasure hunter looking for hidden dragon ball-like treasures in the region,
or a cupid helping fulfill unrequited love?
Wouldn't that be less boring and prevent people from just browsing their phones with nothing to do?
Locals have their own unique stories,
and what visitors actually want from local travel
is to encounter those unexpected unique stories
they never knew about
or never even cared to be interested in, isn't it?
Various immersive technologies in smartphones provide diverse tools for immersing in those stories,
making experiences where you become the main character easier than ever.
Regions have large, spacious
so-called complex cultural spaces that cost significant budgets,
but most function as exhibition halls, studios, education centers, and performance venues.
Most are not regional killer content spaces
or gathering spaces that create continuous influx.
This approach to public spaces also needs to be viewed from today's theme perspective - K-content and local K-content tourism.
Concluding the lecture,
I finished with the case of Realworld Seongsu,
a new concept entertainment cultural space
where various groups visit for experiential experiences
in just 70 pyeong of experience space -
inbound tourists,
school trip and educational groups,
young couples, MZ generation, corporate employees,
parents and children.
For those wanting content-centered commercial area revitalization
and new space design centered on content
rather than space creation focused on interior and construction,
please experience Realworld Seongsu.
https://blog.naver.com/uniquegoodcompany/223090393806
The day when local space experiences are reborn
from simple viewing to bustling tourism platforms,
I believe we'll see the spread and realization
of K-local content and content tourism -
today's 1st Cheonggyecheon Club theme -
and the resulting regional tourism revitalization.
Realworld, which creates unique experiences
and unique spaces,
will work hard until the day
local tourism breaks away from food and accommodation focus
and becomes filled with diverse unique experiences!
And the Cheonggyecheon Club successfully concluded its July 1st session
and will be held again in September and November!
Please make time to participate in the Cheonggyecheon Club.
I'll return with more hot news from the Cheonggyecheon Club!
Thank you.
For those curious about Realworld,
you can get more information here:
https://realworld.to/
Everyone's playground Realworld
The world is a giant playground and we are all players!
realworld.to
I'll continue to visit you with exciting news!
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