Hello, we are Realworld, a playable content platform.
Realworld transforms underutilized spaces with low foot traffic—such as educational rooms, studios, and exhibition halls—into destinations people seek out by introducing killer content where visitors become the main characters and actively participate.
That's why we're invited to tourism development projects, facility improvement initiatives, and urban regeneration projects with space-related challenges, where we provide consulting services and share domestic and international case studies of spatial innovation, along with the latest trends.
Because attracting people and making them stay in spaces is what Realworld does best.
Realworld uses story-based experiences to invite people into spaces, allowing them to take on roles like game characters in real-world environments.
A prime example is Realworld's flagship store, Realworld Seongsu. Within just one year of opening, Realworld Seongsu attracted 150,000 visitors, establishing itself as the ultimate hotspot among Seongsu-dong's hot places.
You think it's only possible because it's in Seongsu? Not at all.
Realworld Seongsu was actually located in what was then a relatively underdeveloped area. By attracting 150,000 people annually to Realworld Seongsu, we made a significant contribution to revitalizing the neighborhood and solving vacancy issues.
Because people flow is the source that solves many things: regional economic revitalization, commercial district activation, and city branding.
Realworld holds the Guinness World Record for 'World's Largest Treasure Hunt' from an event we held in November 2023.
People bored with daily life are given the role of treasure hunt hunters, transforming empty spaces that people have abandoned into new adventure stages where they run, laugh, shout, and search for treasures.
Moving away from traditional methods of construction, installing hardware facilities, or creating concert stages, Realworld's innovative treasure hunt solution revitalizes commercial districts through campaigns where people directly participate and enjoy themselves—an approach that gained even more recognition after being acknowledged with a Guinness World Record.
What if your space could become a bustling killer content space filled with people, rather than the typical multi-purpose rooms, rest areas, educational rooms, or exhibition halls that are similar everywhere you go?
Now, when creating new spaces or renovating existing tourism facilities, you must answer this question before thinking about construction blueprints or conceptual exhibit compositions:
Does the space we're trying to create have unique experiential content that combines story, space, and experience?
What kind of story roles will people be given in that facility?
With experiential content, the space you're newly creating can become an innovative gathering place that's connected, bustling, and overflowing with people.
As a playable content platform, Realworld provides third-generation experience content solutions across various fields including leisure, tourism, culture, space, and education. If you're curious about more Realworld cases, please click the link below.
https://business.realworld.to/
Thank you.