Hello. This is Realworld, the playable content platform. Realworld officially opened on Friday, June 27, 2025, on the 3rd floor of Connect Hyundai Cheongju! Realworld, where you can enjoy immersive stories and cooperative missions using real-world spaces as the stage, has established itself as the most attention-grabbing experiential content among Generation MZ. With the overwhelming interest following the opening, visitors flocked to the venue, filling every corner of the store. Let's take a detailed look at what makes Realworld Connect Hyundai Cheongju so captivating.
Realworld's Content Competitiveness Proven Effective in Cheongju Too
The concern 'Will Realworld work in regional areas? Especially in Cheongju?' proved to be unfounded. Within just 5 days of opening, daily transactions exceeded 600, instantly surpassing the peak sales performance of Realworld Seongsu. Realworld Cheongju not only sold out all weekend reservations but continues to record full capacity daily, with all experience zones operating at full capacity despite having approximately twice the physical space of the Seongsu location.
What's particularly remarkable is that this Cheongju location achieved such an enthusiastic response using only Realworld's original content, without any collaboration with external dramas or broadcast content. Looking at actual customer reviews, we could feel the positive response and popularity of Realworld Connect Hyundai Cheongju's content through comments like 'I can't believe such an experience space opened in Cheongju!', 'The store was packed with no room to step throughout', and 'Actually playing it was really immersive.'
Realworld Emerges as the Entertainment Star of Connect Hyundai Cheongju
Realworld is located on the 3rd floor entertainment floor of Connect Hyundai Cheongju. This is a complex cultural space featuring various Gen MZ-targeted content including goods shops, subculture shops (Gundam, cosplay, etc.), arcades, and cafes. It's an optimal space for targeting diverse young generations, and among all these, Realworld has emerged as the 'star' of this place in a short time. This once again proves the competitiveness of Realworld's 'experience content.'
Reflecting this success, on-site buyers were equally effusive in their praise, and executives even suggested that 'expanding The Hyundai nationwide is worth considering.' People weren't simply playing games through Realworld, but experiencing participation in stories, enjoying longer stays in this space.
Realworld's Next Step: Connecting Content, Space, and Merchandise
Realworld is growing beyond a simple offline experience space into an LBE (Location-based entertainment) platform that directly produces content and distributes it across various spaces. Realworld Connect Hyundai Cheongju is a great example showcasing this structural advantage.
At Realworld Cheongju, you can enjoy the same content lineup as the Seoul Seongsu location: 9 types of 'Rooms Content' where you play stories while moving around, 10 types of 'Clue Content' which are interactive murder mystery games, and 'Boom Boom Fullplay,' an intellectual-physical arcade game. The fact that content already proven for high immersion and fun at the Seongsu location can provide the same experience in Cheongju without physical distance constraints is one of the biggest competitive advantages of Realworld's platform structure.
Furthermore, Realworld plans to launch new content development based on super IPs and merchandise distribution business in earnest from the second half of 2025. Through exclusive experience content available only at Realworld spaces, as well as character goods and IP-based products suitable for nationwide distribution, we plan to build a comprehensive revenue model linking experience and consumption.
From content production and space distribution to IP-based product expansion. Realworld continues to enhance its completeness as a platform at this very moment, creating a new future for offline experience content. Please look forward to the next moves of Realworld Connect Hyundai Cheongju, which stands at the center of this transformation. Thank you.