Hello. This is Realworld, the playable content platform. It seems like it wasn't that long ago when we shared the news about Realworld Gwangju's opening, but we're already back with news of another new location. On Friday, June 27, 2025, 'Realworld Connect Hyundai Cheongju' opened its doors at 'Connect Hyundai Cheongju,' a shopping mall in Cheongju, Chungcheongbuk-do. The store was packed with visitors from the moment it opened due to its tremendous popularity. Let's take a look at what Realworld Connect Hyundai Cheongju has to offer.
All of Realworld's content in one place, Realworld Connect Hyundai Cheongju
'Connect Hyundai Cheongju,' where Realworld has opened, is the second location of Hyundai Department Store's urban complex shopping mall 'Connect Hyundai.' According to Hyundai Department Store's own research, the Chungcheong region has one of the highest purchasing ratios among people in their 20s and 30s. That's why Connect Hyundai Cheongju is equipped with various experiential attractions and a specialized subculture zone tailored to this younger demographic.
Following Realworld Gwangju, Realworld prepared Realworld Connect Hyundai Cheongju to expand the new entertainment and leisure culture nationwide. While designing this new space, we went beyond simply replicating Realworld Seongsu and worked hard to express the unique character of this new store. We've equipped it with various types of content including 'Rooms,' an open-style escape room experience, 'Clue' for enjoying murder mysteries, and 'Arcade' featuring the newly released brain cooperation game Boom Boom Planet. This truly brings together all the content that Realworld has released in one place.
The store was bustling with crowds from the opening
Customers immediately responded to the new experiences that Realworld offers. Many people showed interest during the soft opening from the 24th to 26th, and when the first weekend after the official opening on the 27th arrived, it was absolutely packed with no room to move. Despite the store being about twice the size of Realworld Seongsu, Realworld Rooms had to manage reservation customers and walk-in customers separately due to the overwhelming crowds. Realworld Clue and Realworld Arcade, both reservation-based content, were completely sold out. With daily transaction numbers surpassing 600, you can imagine just how popular it was.
Customer reviews of Realworld Connect Hyundai Cheongju were overwhelmingly positive. We saw reviews like 'I was sad when it ended' and 'It's nice that it's not as frustrating as being locked in to solve puzzles,' and for emotional content, reviews like 'I almost cried because I got so immersed' stood out.
LBE (Location Based Entertainment) is a global trend
LBE (Location Based Entertainment) is no longer an unfamiliar concept. Thanks to technological advances, interactive experiences that were once only available at large performance venues or theme parks can now be encountered in various spaces.
Large shopping malls are particularly noteworthy. As we reported in a previous issue of Realworld EXP., Netflix's offline experience space 'Netflix House' is set to open this year at large shopping malls in Philadelphia and Dallas in the United States. Large shopping malls seem ideal for implementing LBE because they're located in or near city centers with excellent accessibility, making them advantageous for attracting foot traffic, and they can generate revenue by linking with shopping and dining.
Realworld is leading the innovation of transforming large shopping malls into theme parks without rides. We ask for your continued interest in Realworld Connect Hyundai Cheongju, which will become Cheongju's new hot spot, and please keep watching Realworld as we continue to grow. Thank you.