Hello, this is PM Alissa :)
After COVID-19 passed,
many companies and businesses
have been competing to host
festivals and events more than ever.
At times like this, to not fall behind the competition!
Our brand, our products!
We want them promoted to many people!
If you're one of those people, please definitely refer to this post
and run your events smartly.
We can't have just flies buzzing around
our booth, can we!?
Today, I brought you a case study
of how Hyundai Motor Company
used mobile games effectively
for marketing at the
2023 Seoul Mobility Show.
Looking at the reviews below,
you can imagine how positive
the response was, right?
To uncover Hyundai Motor Company's
marketing secrets,
let's visit the scene of the hot
Mobility Show (Motor Show)~
The vast KINTEX as always...💕
After entering the exhibition hall,
I headed to the Hyundai Motor pavilion
booth at the very back.
There were really, really many people.
There was no room to step.
Especially the Hyundai Motor pavilion
was the most popular booth.
Now, shall we find out how
Hyundai Motor Company promoted
the Hyundai brand at the Mobility Show?
Nothing immerses people like mission games!
Let's have them experience our brand while performing missions!
This is what Hyundai thought.
And they actually introduced
mission games to their brand
promotion pavilion.
Surprise quiz!
Shall we try solving the problem below?!
A Hyundai commercial vehicle that does what needs to be done,
often used as a fire truck -
what is the name of this vehicle?
Can you guess it?
The answer is...
.
.
.
.
That's right,
[PAVISE]!
Like this, Hyundai Motor Company
had people walk around the
Mobility Show booth and
perform 9 missions.
Through fun games!
When you scan the QR code, quizzes like the one below appear,
and while solving the quizzes,
you naturally learn about
Hyundai's message and brand!!
It enhanced brand image and
promoted new cars without resistance,
so from Hyundai's perspective,
it was killing two birds with one stone!?
Play time is about 15 minutes~
You can easily complete the game
by visiting all 9 booths.
Kids too~ Parents too!
With lovers, with friends~
Everyone came together as one
to solve the mission quizzes.
Since you could start the game
right away with a QR code,
the barrier to entry was low too.
Can you see everyone absorbed
in solving problems and trying
to receive prizes?
Like this, a total of 8,000 people
participated in the event
and spun the roulette to receive prizes.
The prizes were generous too~
Spinning the roulette could get you
Avante stickers, Watcha/Wave
subscription vouchers, pencil sets,
Yankee Candle vent sticks,
N brand hand fans,
and even IONIQ keychains!!
To be able to take home prizes
like these for free is amazing, right?
As expected of Hyundai 👍👍
It's not just simply viewing exhibitions.
Through games, you gain understanding
of various vehicles, booths,
and what Hyundai pursues
without being bored!
This is the benefit you can gain
through Realworld mission games~
If you want to smartly run
booths! events! festivals!
through Realworld?!
Come to Realworld,
come on over~~
Even if you want big results
with a small budget!
Come to Realworld,
come on over~~
Do you remember the
<Chunhyang Festival>
held in Namwon?
Realworld couldn't be left out
there either!
Since it was festival-type content :)
This has been Alissa,
and I'll bring you more useful news
next time!
Bye 🖐