Hello!
Today we've prepared to introduce
Corporate ESG Education
Impact Ecosystem Exploration Education
Startup Ecosystem Visit
Programs.
While many large corporations conduct these as capacity-building education for their members,
we're seeing particularly high interest and visits from financial institutions.
On the day when credit union executives and staff visited us,
we explained how Realworld, a unique experience platform,
approaches social issues and problems with
a new methodology.
The company that operates the Realworld platform is called
UniqueGood Company.
The company name is quite distinctive, isn't it?
The background behind naming the company UniqueGood Company
is the gap between the speed at which social problems occur and the speed at which solutions are developed.
The speed at which complex and difficult social problems arise
is always faster than the speed at which they can be solved.
So to solve social problems, we needed a method that was both
unique and good.
We founded UniqueGood Company with the corporate mission
of solving social problems through methods that are both
unique and good.
UniqueGood Company's solution,
Realworld, is a unique experience platform that provides
interactive experiences where players can directly participate
as protagonists in stories,
allowing them to experience
complex and challenging social issues
such as trauma from school violence, stalking, gender bias, and disaster accidents.
With Compassion Korea, we collaborated on a campaign
to create and spread
Realworld's 'Surviving in a War Zone' content,
which allows people to experience firsthand,
not as something unrelated to them, but as direct protagonists in the situation,
understanding the horrors of war and how important
child relief efforts are for the most vulnerable.
While these topics are incredibly important,
people's reactions to
the pain of war,
raising peace awareness, and
the importance of child relief
are unfortunately often:
it's difficult,
I'm not interested,
what does this have to do with me?
So we take topics that seem unrelated to people
and through unique experiences
and interactive content invitations,
provide experiences that become
highly relevant to them personally.
This became not just about raising interest in child sponsorship donations,
but a new experiential campaign that delivers
Compassion Korea's founding purpose and values
through story-based experiences rather than
advertising or promotion!
It's a successful case that generated great popularity and participant satisfaction,
not only for Compassion's sponsors but also as an educational program for internal members.
Most importantly, since it operates continuously,
the general public who knew nothing about or had no interest in Compassion
can learn about Compassion's values and
the value of child sponsorship through unique story-based experiences
rather than advertising - that's the biggest advantage!
Along with introducing these various cases,
since visitors came from a financial institution,
we also had time to share ideas about
content-based approaches for preventing voice phishing.
In a previous meeting with KB Financial Group,
we discussed how one of the most effective ways to prevent financial fraud
is to vividly experience financial scams indirectly in advance.
Watching this video,
I could clearly understand what that meant.
If you haven't seen it,
I highly recommend taking just 1 minute and 47 seconds
to watch this video.
https://www.youtube.com/watch?v=cG9Qkp6PkFM
While watching the video,
like a summer horror special,
you'll probably experience
that spine-chilling feeling
in the middle.
But what if instead of just watching this content as a video,
you directly made choices,
made deposits,
made withdrawals,
made transfers,
and if in a virtual situation
you experienced withdrawal messages
on your own phone?
Realworld provides
at the intersection between webtoons and OTT media,
a realistic experience where people become protagonists of stories
by directly making choices within well-crafted narratives that feel real,
interacting with reactions from those choices,
and engaging with the story.
It's truly
a completely new unique experience
encountered through mobile devices in everyday spaces.
Through this interactive content,
we're working together from a content perspective
to solve critical social problems
like voice phishing
that absolutely must be addressed.
Today, with the credit union's visit,
we expressed our desire to work with many financial institutions
on these activities together through Realworld's unique experience solution.
I also think it would be great to collaborate
with organizations like the National Police Agency
who created the video mentioned above.
We will definitely solve voice phishing crimes!!!
(National Police Agency and financial company officials, please contact Realworld! Please~~~!!!)
After the presentation,
they directly experienced
Realworld Seongsu content in our offline space,
where Realworld sometimes solves social problems through content,
sometimes presents local tourism in completely new ways,
and sometimes completely innovates spatial experiences
targeting the MZ generation!
Since Realworld is a unique experience platform,
it really is a unique experience.
Before experiencing it directly,
it's difficult to understand the true value of this experience.
At first,
it might seem somewhat unfamiliar
and you might think
'People pay money to do this?'
but once you start, you get hooked.
Before you know it,
you become the protagonist of the story you chose at Realworld Seongsu,
solving cases,
not just watching or reading interesting IP content,
but actually entering into it and experiencing it directly!
Every day
we watch movies or variety shows
thinking 'that looks really fun'
but in reality, we can only watch those videos,
we couldn't actually try those experiences ourselves -
but you can try them here at Realworld Seongsu!
Not only Realworld's offline store
Realworld Seongsu, but also
In the Merry Here building where UniqueGood Company,
the parent company operating Realworld, is located,
various impact companies are housed
such as MYSC, Coactus, The Makers, and others
who, like UniqueGood Company, aim to solve social problems.
The credit union executives and staff
directly experienced Realworld,
UniqueGood Company's unique and good solution
for approaching social problems,
and carefully examined the Merry Here model
that creates collective impact through connections
of various startups rather than any specific company,
and also toured the space together -
it was such
a very
precious time ^^!
If you're curious about the impact ecosystem,
if your employees lack understanding of ESG management,
if you're looking for unique and good solutions
to make a better world,
like the credit union did today,
I think it would be wonderful to
experience it together
and learn it through hands-on experience.
Curious about Realworld Seongsu?
http://seongsu.realworld.to/
Curious about Realworld's experiential education?
https://business.realworld.to/edu
Realworld Education Program Inquiries
Realworld Education Program (Gamification) Inquiries
business.realworld.to
We'll continue to visit you with exciting news!
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