Hello! This is Realworld!
In an era where marketing channels and diversity are expanding,
we can't help but wonder:
'How can we deliver content to people
not as simple advertisements,
but as engaging content?'
Recently, popup stores and experiential content
around the Seongsu-dong area have been gaining
a lot of attention from consumers as spatial content marketing.
Along with the popularity of popup stores,
the direction of spatial content is also diversifying.
Rather than simply placing brand elements
and operating spaces,
participatory marketing that enhances
the immersion of spatial content
through interactive game content
that can be enjoyed in the space
certainly receives much more attention.
Today, we'd like to introduce
a participatory marketing content case
called 'Shutdown,' created by the National Health Insurance Service
through Realworld.
Shutdown
Location: Parasite Museum, 333 Hwagok-ro, Gangseo-gu
Play Time: 10:00 AM - 4:00 PM
How to Participate: Visit the Parasite Museum and play 'Shutdown' on the Realworld app
The participatory marketing case 'Shutdown'
is an interactive game content
created with the theme 'The Day Health Insurance Disappeared.'
This game, set up at the Korea Association of Health Promotion
Parasite Museum in Gangseo-gu, Seoul,
is a mobile-based mission-type experiential game
planned together with the winning team
from a university student promotional idea contest.
The National Health Insurance Service stated:
"Because the National Health Insurance system
is always with our citizens from birth to death,
it can actually be difficult to feel its presence."
"We hope this can be an opportunity for our MZ generation
to naturally think about the value of health insurance
while enjoying games."
The participatory marketing game 'Shutdown'
created by the National Health Insurance Service
is a game that tells the story of finding data
to restore the shut-down health insurance system
in a situation where a parasite pandemic has occurred.
It consists of a total of 15 missions,
where players can find hidden clues in locations
to solve problems or play using devices
such as augmented reality cameras and QR codes.
This is a case of creating content
that can run on the mobile app 'Realworld'
without a single line of coding,
using Realworld Studio,
an interactive game authoring tool.
In Realworld Studio, where anyone can easily
and conveniently create gamification content
that runs on mobile apps,
numerous creators are directly
planning and producing games.
Using Realworld Studio, you can create
various genres of interactive participatory marketing content
such as single-player games, multiplayer games,
mystery games, story games,
and immersive technology-applied games.
Besides the National Health Insurance Service's 'Shutdown,'
various other content has been created
using the interactive game authoring tool
'Realworld Studio.'
Recently, Lotte Entertainment
created experiential popup content
for 'Concrete Utopia'
together with Realworld.
Moreover, 'Lost Soldier' by the Ministry of Patriots
and Veterans Affairs, created with Realworld,
is gaining popularity as experiential content
at the War Memorial.
Participants showed reactions of
'unique and fun' to participatory marketing,
enjoying history through story via game-type content
and immersing themselves more vividly in the stories.
Start with participatory marketing game content
at Realworld.
Anyone can create it without coding
through the authoring tool 'Realworld Studio'!
Realworld Studio or Realworld Game Production Inquiry
Learn More About Realworld Studio
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