Hello, we are Realworld, the playable content platform. UniqueGood Company, which operates Realworld, has a great culture of sharing insights with each other. When we experience interesting content over the weekend or discover useful references, we introduce them through our internal messenger. True to being Realworld members who are eager for the latest experience trends, we're spreading innovative and interesting cases from both domestic and international sources.
The importance of information sharing cannot be overstated. In the book 'Wiser' by Cass R. Sunstein and Reid Hastie, it states that 'unshared information is like garbage.' And when information isn't shared, group judgment cannot be more accurate than the average individual's judgment, even when the group has more information than any individual. It's important to ensure all members have the same level of information.
That's why Realworld is trying various approaches to share information with our members. The 'UniqueGood Forum' we'll introduce this time is also a company-wide event for insight sharing. Members gathered in one place for the UniqueGood Forum, and seeing the conference room packed with Realworld members without any empty seats made us realize how much Realworld has grown. The forum was conducted under the leadership of UniqueGood Company's organizational culture team.
Tokyo Business Trip Insight Sharing
This UniqueGood Forum prepared two sessions. The first session featured a presentation by Manager Lim Chae-eon from the New Business Planning and Development team. We had time to share insights from a recent Tokyo business trip, which was also covered in <Realworld EXP.>!
Realworld members who visited Tokyo to analyze Japan's murder mystery market met with representatives from offline specialty store 'Rabbithole' and online service 'UZU' to understand the differences between Korean and Japanese murder mystery markets and explore new opportunities.
The Japanese murder mystery market that Realworld members experienced showed a focus on creators. Particularly memorable was what UZU's representative 'Hiraishi Reitaro (平石英太郎)' said: 'UZU is a platform that supports creators. This market is built by creators.'
The members also visited Tokyo Mystery Circus and Immersive Fort Tokyo, Japan's representative experiential content spaces, to directly experience various content. Having experienced them firsthand, they were able to physically understand the factors that make experiential content popular. We hope these insights will be incorporated into Realworld's future new businesses.
Malaysia Business Trip Insight Sharing
The second session was prepared by Song In-hyeok, CEO of UniqueGood Company, sharing his Malaysia business trip experience. It was a time to glimpse Realworld's future moves expanding beyond domestic markets to global reach. Realworld reportedly received significant interest from local investment companies during IR pitching conducted in Malaysia.
Local company visits were also essential, and it was impressive to see escape room cafes located inside large shopping malls. This means that experiential activity facilities like escape room cafes have become mainstream.
Particularly, a local company called 'BREAKOUT' rapidly franchised and succeeded in overseas expansion, with BREAKOUT available in the United States, Canada, Saudi Arabia, and more. They've also entered Korea with stores in Seoul's Hongdae and Busan's Haeundae, which makes us want to experience them ourselves.
Content emphasizing immersive experiences is becoming a global trend. Although Realworld is still small, we believe we're heading in the right direction and moving forward day by day. Just as Google revolutionized the search market and YouTube created the new profession of video creators, we have no doubt that Realworld will shake up the experience industry landscape.
This time, we learned about UniqueGood Forum, which is part of Realworld's organizational culture. Please support Realworld's future as we grow by sharing insights with each other. Thank you.