Hello, this is Realworld. For those of you who own or operate spaces, attracting customers probably feels like an ongoing challenge. You might think things like 'I wish more customers would visit our space' or 'I hope customers have a great experience in this space.' There's a way we can help ease those concerns a bit - by partnering with Realworld.
You don't need to worry about thinking 'Won't it be expensive to commission Realworld for content creation?' With Realworld's authoring tool 'Realworld Studio,' anyone can easily create their own experiential content. Today, we'll introduce cases where creators have directly upgraded their space experiences using Realworld Studio.
Breaking the stereotype that museums are boring: Yeoju Insect Museum
The Yeoju Insect Museum opened in 2012. While it displays hundreds of insect specimens, since they're specimens that can't be touched, the main audience - children - seemed to find it somewhat boring, which was disappointing. They tried various approaches like guided tour programs, but the one-way delivery method wasn't very effective.
While searching for ways to create content that visitors could actively participate in, they discovered Realworld, which allows creating immersive content without coding. They also participated in the Digital Tourism Content Challenge jointly organized by Realworld and the Korea Tourism Organization. They even won the grand prize for excellence in space utilization and customized planning for their target audience!
So, did the experiential content using Realworld contribute to activating the space? Yes, it did. The Yeoju Insect Museum's content 'Insect Planet Rescue Mission' has been receiving lots of love, with over 700 people participating and leaving reviews within just one month of launch. The success came from having people experience the space in a new way through games rather than relying on traditional human-guided explanations.
Additionally, active promotion and marketing events contributed to the success, such as giving away character keyrings that appear in the game and having guides become captains leading the insect exploration teams to enhance immersion.
The Yeoju Insect Museum continues to operate content steadily. You can still enjoy follow-up content like 'Hey friend! What's your name?' so families wanting to experience insects with children should visit the Yeoju Insect Museum.
Experiencing Seoul's history firsthand: Donuimun Museum Village
Donuimun Museum Village is a historical and cultural space where you can personally experience 100 years of Seoul's story through exhibitions, performances, education, and gatherings. Why did Donuimun Museum Village, which is considered one of Seoul's representative experiential spaces with various experience programs and festivals, use Realworld to create content?
Manager Kang Ji-yeon from Donuimun Museum Village said, 'The intention was to enjoy Donuimun Museum Village in a unique way and experience history.' While contemplating ways to experience Donuimun Museum Village more actively - a space with deep historical significance and many interesting areas - they chose Realworld.
Through Realworld, the experience at Donuimun Museum Village has transformed to become even more attractive and is loved by many people. Donuimun Museum Village's content 'Donuimun, Secrets of the 100-Year Village' enjoys great popularity - you can easily find reviews through portal site searches and see that weekend reservations on booking sites are almost fully booked.
Anyone can do it with Realworld Studio
All the cases we introduced today are content created directly by space operators using Realworld Studio. You can utilize various immersive technologies like AR/QR/NFC without a single line of coding, and transform spaces by adding stories to them. Plus, it's free to start! Begin using Realworld Studio without any burden.
Upgrade your space with Realworld. Realworld will continue working hard until the day many of you join us. Thank you.