Hello, this is Realworld.
Today we're bringing you news about how cities can be transformed into theme parks without any rides.
Do you think it's possible to have a theme park without thrilling and exciting attractions?
With 'Play Seongsu' from the urban festival 'Creative X Seongsu', first held in 2023, it's definitely possible.
Let us introduce Realworld's 'Play Seongsu', which transforms the entire Seongsu-dong district—recently emerged as the hottest destination—into a massive theme park.
The most notable achievement of the Cultural Creative Industry Festival Creative X Seongsu was that, alongside festival content like exhibitions and performances, they made 'Play Seongsu'—where visitors can directly participate and play—a key program.
Following last year's Play Seongsu, this year's 2024 Creative X Seongsu is preparing 'Treasure Seongsu', which will transform Seongsu-dong into a massive treasure hunting destination.
As a CT technology-based global cultural industry festival, various Realworld technologies and systems will interact with each other to create programs that make festival visitors the protagonists of the content.
One of the main effects of urban festivals is the revitalization of commercial districts through increased visitors and extended stay times.
They also serve the primary purpose of branding and promoting the city.
This will become an innovative solution to social issues, extending beyond Seongsu to attract crowds and tourists to future disappearing cities, thereby revitalizing local economies.
Through viral link participation utilizing the MZ generation, who are the main drivers of viral content, the festival and campaigns are promoted, creating active publicity.
Additionally, technology solves the chronic problem of festivals—the difficulty of managing short-term on-site staff—and by revealing different achievements and missions each day, it transforms from a one-day festival into one that continuously revitalizes commercial areas and encourages extended stays.
Treasure hunting, being a time-tested activity, is familiar to people of all ages, and with the integration of new technology, it's leading a global craze once again.
Since Realworld, which holds the Guinness World Record for the world's largest treasure hunt, is planning and implementing it, there's even more reason to anticipate Creative X Seongsu's Treasure Seongsu.
The hottest urban festival, Creative X Seongsu, will once again make Seongsu buzz and overflow in 2024, not only with Realworld's Treasure Seongsu but also with various themes including conferences, art, music, and webtoons.
We're already so excited for this October.
We'll be back with news about the 2024 Creative X Seongsu opening.
See you all in the innovative city of Seongsu.
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