Find your life-changing movie! A pop-up store that captures the charm of Gyeonggi's western region, 'In Search of Life's Masterpiece' comes to Realworld Seongsu in September
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Find your life-changing movie! A pop-up store that captures the charm of Gyeonggi's western region, 'In Search of Life's Masterpiece' comes to Realworld Seongsu in September

2024-09-14리얼월드
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Hello! This is Realworld, the playable content platform. The hot place in Seongsu-dong, Realworld Seongsu, is undergoing a spectacular transformation. Walls decorated with movie film strips and still cuts, tables filled with various movie props, and even a red carpet on the floor! It feels like stepping into a scene from a movie – but what exactly is happening at Realworld Seongsu?

We're preparing for the Gyeonggi Western Region Culture & Tourism Council pop-up store, 'Finding Your Masterpiece.' But what is this organization with such a long name, the 'Gyeonggi Western Region Culture & Tourism Council'? The Gyeonggi Western Region Culture & Tourism Council is an administrative cooperative body launched in May 2019, where seven municipalities in Gyeonggi Province's western region collaborate in culture and tourism to revitalize the cultural tourism industry. These seven municipalities are Hwaseong, Bucheon, Ansan, Pyeongtaek, Siheung, Gimpo, and Gwangmyeong.

You might be wondering what cultural tourism industry has to do with pop-up stores. Let's set aside the questions for now and dive into the world of the Gyeonggi Western Region Culture & Tourism Council pop-up store, 'Finding Your Masterpiece.'

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A big movie star 'I' who has achieved brilliant success since my debut and secured the position of a beloved national actor, receives a casting call from my respected idol 'Guristopher Nullan.' And this comes with the opportunity to choose from 7 different scripts! Having received this extraordinary offer, 'I' must examine the 7 scripts and select my masterpiece. What could these 7 movies be?

They are movies inspired by the 7 cities in Gyeonggi's western region. There's the dramatic thriller <Bunker Creature>, the international culinary journey <Street Food Hipster>, the real dating variety show <You're Single, We're Couple>, the romantic film <About Sunset>, the SF adventure <BACK to the CAVE>, the healing drama <Where Outside the Tent?>, and the touching time-slip story <I Meet You from the Past Every Day>. Just from the titles alone, they all seem like captivating works.

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If you want to become the protagonist in these movies, why not visit the Gyeonggi Western Region Culture & Tourism Council pop-up store, 'Finding Your Masterpiece' right now? Through various immersive technologies like QR codes, AR, and web views, you can enjoy the charms of Gyeonggi's 7 western cities in an even more entertaining way. And you can't miss the Instagrammable photo zones prepared for the great actor who has chosen their next project!

After enjoying this game-like pop-up store, you'll receive a postcard collection that lets you feel the charm of Gyeonggi's western region. You can also win various prizes by participating in SNS events and satisfaction surveys, so give it a try!

The Gyeonggi Western Region Culture & Tourism Council pop-up store, 'Finding Your Masterpiece' is available for advance reservation on Realworld Seongsu's Naver reservation page. The pop-up runs from September 18 to 24, 2024, at Realworld Seongsu in Seongsu-dong, Seoul. We ask for your interest and participation.

▼▼ Make a reservation for 'Finding Your Masterpiece' ▼▼