Hello. We are Realworld, a playable content platform. Recently, creating pop-up stores and immersive exhibitions using the worlds of famous movies and dramas has become a global trend. Looking at recent examples alone, various immersive exhibitions like 'Stranger Things,' 'Friends,' and 'Beetlejuice Beetlejuice' have gained popularity. The desire to become the protagonist in captivating stories seems to be universal across the globe.
We'd like to introduce another immersive event that's currently happening. It's 'Squid Game Experience: It's time to play,' which opened to promote Squid Game Season 2, set to be released in December 2024. This event is running from October 11, 2024 to March 9, 2025 at Manhattan Mall in New York. It's quite exciting to see such a large-scale exhibition based on Korean content taking place in the heart of New York.
Let's take a look at this event based on a review video from the YouTube channel 'Attractions Magazine.'
Into the World of Squid Game
Looking at the review video from Attractions Magazine, you could feel the atmosphere of Squid Game right from the beginning. From the photo session for participant registration to the dormitories where participants stay, they faithfully depicted the world of Squid Game, allowing participants to truly feel like they're participating in the actual Squid Game. You can also meet staff members in unique costumes and the Front Man.
Participants can enjoy 5 different games over 60 minutes, with a maximum of 24 people able to participate at once. Looking at the game content, it was exciting to see games that appeared in Squid Game Season 1, such as 'Red Light, Green Light,' 'Glass Bridge,' and 'Marbles.' The appearance of the Young-hee robot, which is like a symbol of Squid Game, was also impressive.
However, perhaps because multiple participants need to play together, there were also some new games that caught my eye. The newly added game is called 'MEGA WARSHIP,' which reminds me of the 'Warship' game that appeared in the reality show 'Squid Game: The Challenge.' It seems to be inspired by the board game Battleship.
K-Culture and Products Also Gain Popularity
'Squid Game Experience: It's time to play' wasn't just about Squid Game-related games. Inside, KPOP group music was playing, and the internal pop-up store was selling Korean products like Milkis and Choco Pie. Thanks to this, Korean text could be easily found throughout, making Korean products feel more familiar to New Yorkers.
Ticket prices range from $29 (about 42,000 KRW) to $59 (about 82,000 KRW), with up to 1,500 people able to enter per day, and tickets are selling very well. It really makes you realize the popularity of K-content.
For Squid Game Season 2's domestic promotion, there were events in Seoul and Busan where Ddakji Man and game staff appeared to play ddakji with citizens. It seems like they're gradually building up excitement ahead of the December release. We look forward to seeing if it can surpass the success of its predecessor, which was Netflix's biggest hit.
Realworld will also support Squid Game Season 2 in demonstrating the power of K-culture once again. Thank you.