In the age of AI, the innovation of museums and science centers lies in playable content!
The era of just walking around a quiet exhibit and looking only at artifacts is over.
The "digital native" generation has a very specific idea of what they want to get out of the offline world.
Rather than just "watching," they want concrete "roles" that allow them to "participate" as protagonists in an engaging narrative.
The speed of this shift will only be accelerated by the progress of AI technology.
Because AI will never be able to replace "experience," based on human-to-human interaction in the offline world.
In this age of AI technology, how can our offline spaces innovate and transform at the rapid pace of change?
There are places that have already found the answer.
Museums that have armed themselves with AI technology and playable content are achieving amazing results.
Average museum time has doubled, and social media verification and spontaneous blog posts are steadily increasing.
The National Science Museum has even improved learning effects by turning difficult science into fun missions.
This innovative change, which we've embarked on with Real World, we'll introduce its vivid setting, starting now.
Museums, transformed into treasure hunts
The Gyeonggi Provincial Museum’s ‘Gyeonggi Treasure Hunting’ has completely transformed the visiting paradigm.
Instead of just reading descriptions of artifacts, visitors now run around every corner of the museum with their smartphones to complete missions. These treasure-hunting contents, based on collection information analyzed by AI, provide a different puzzle for each exhibition hall.
From "Unravel the Secret of Joseon Dynasty White Porcelain" to "Find the Message Hidden in Goguryeo Roof Tiles," each mission is closely connected to the actual collections. Visitors naturally acquire historical knowledge while playing the game.
The results were astonishing. The average viewing time increased by over 200%, and the return visit rate also rose. In particular, the proportion of visitors in their 20s and 30s rapidly increased, leading the museum to gain a reputation through word of mouth as a "hot place where the MZ generation also enjoys." It was the magic created by Real World's playable content. Success in popularizing professional fields through storytelling.
Handok Museum of Medicine’s ‘Dr. H’s Secret Note’ and Daejeon National Science Museum’s ‘Smart City Theft Case’ are representative examples that captured both professionalism and fun.
Handok Museum of Medicine, which deals with the somewhat difficult topic of the history of medicine, introduced a mystery story. Visitors track the history of medical development by decoding the encrypted notes left by the doctor. From the discovery process of penicillin to the development of modern vaccines, complex medical knowledge was transformed into an exciting reasoning game.
The National Science Museum went one step further. In ‘Smart City Theft Case’, visitors become science investigators to solve cases. DNA analysis, utilization of physics laws, chemical reaction experiments – complex scientific principles become the key clues for solving cases, naturally leading to learning.
Both institutions completed contents that anyone can enjoy without losing professionalism through collaboration with Realworld. It is a perfect result of edutainment that heightened educational effects and lowered entry barriers.
Expansion strategy where the entire city becomes a playground
It doesn't just end inside the museum. Real World's playable content traverses indoors and outdoors, turning the entire city into a game stage.
As Busan's 'The Scout' project showed, missions that started at the museum connected with nearby tourist attractions, dramatically increasing dwell time. After finding clues at the museum, visitors roam the actual streets of Busan, exploring historical sites.
This extended experience also has a positive impact on the local economy. As tourists' dwell time increases, surrounding cafes, restaurants, and souvenir shops become livelier. This is the moment cultural spaces become key hubs for revitalizing local tourism.
Real World's integrated experience design transforms a simple museum visit into a complete tourism package that can be enjoyed all day long.
The secret to captivating everyone, from the MZ generation to families
The key to success lies in a customized approach for each generation. Realworld's playable content is designed so that all age groups, from children to adults, can enjoy it together. Through the difficulty adjustment system, elementary school students can handle simple puzzles while adults handle complex reasoning, yet they can still cooperate in the same space.
Family visitors performing missions with their own roles are creating a new family play culture itself. In particular, by appropriately placing SNS certification elements that the MZ generation likes, we are achieving spontaneous promotion effects. Digital badges received after mission completion, certification shots taken at photo zones, and special experiences to share with friends are leading to word-of-mouth marketing.
The strategy of inducing return visits with seasonal updates and expanded content is also noteworthy. Realworld continuously adds new missions and stories to create a space that visitors want to keep coming back to. Your museum, too, can innovate its 'space'.
The future of cultural and educational spaces lies in "participation." Looking at successful museums, the common thread is not advanced technology, but storytelling and user experience.
Playable content is no longer an option, but a necessity. Now is the time for cultural spaces to evolve to meet the changed needs of visitors.
With Realworld, your museum, science center, or exhibition hall can transform into an experiential space that visitors go wild for. Our expert team, armed with AI technology and creative planning skills, will create your own special playable content.
Do not hesitate. Change has already begun, and success stories are proving its potential. Realworld will turn your educational and cultural space into a hot place loved by the MZ generation.
Start now. Because the future doesn't wait.
Realworld is creating social impact to make a better world with AI technology.