AI AX Transformation Lecture in Seongsu, The Secret Behind Becoming a Hotspot Attracting 100 Million Visitors Annually
How Did Seongsu Become a 'Content Theme Park'?
Hello, this is RealWorld!
On the afternoon of July 14, 2026, local cultural company Local & Company and local youth who participated visited Seongsu. They came to directly hear the story of how this neighborhood that people rarely visited became South Korea's top hotspot attracting nearly 100 million visitors annually.
Co-CEO Song In-hyuk of Unique Good Company, who serves as the Creative × Seongsu Planning Committee director, organized an AI AX Transformation Lecture that captures Seongsu's yesterday, today, and the tomorrow that AI opens.
From a Drainage Plain to a Hotspot Attracting 100 Million Visitors Annually
Seongsu's past is more dramatic than you might think. Long ago, it was the land that drained the city's sewage, and it was also a plain where kings hunted and raised cavalry horses. In modern times, closed factories and old repair shops where shoes were mended filled the alleys.
In fact, the reason Unique Good Company first established itself here wasn't anything grand. It was affordable to start a business there, and Line 2 made commuting convenient. Back then, a waste processing factory operated next to the office, and a school was right nearby—that kind of neighborhood.
Changing a City Without Demolishing Buildings
But there was something different about Seongsu compared to other cities. Typically, neighborhoods change by demolishing old buildings and constructing new ones. Seongsu was the opposite. They kept the old buildings as they were and opened cafes inside them, opened restaurants in closed factories, and held art and cultural performances in underground storage spaces where goods used to be stacked. Instead of building new spaces, they filled spaces with content.
Moreover, rather than just viewing exhibitions and passing by, there were continuous attempts to make visitors the protagonists of their own stories. This resulted in a neighborhood with high content density—a place where you could easily spend half a day with plenty to do. As content calls out to more content, and these gather together, Seongsu ultimately became one large content theme park. That's why these days, when people think about what to do today or on the weekend, they naturally think of Seongsu.
AI AX Transformation: What Should We Make Content From Now?
After examining Seongsu's yesterday and today, CEO Song In-hyuk posed one more question: If content revives a city, what should we make that content from?
Will it work by building a space and bringing in restaurants or clothing stores? No. Will it be media art content? That's not it either. The key is content that makes people the protagonists. In traditional museums or exhibition halls, the space is the protagonist, and visitors simply pass by quietly following a predetermined route. In the era of AI transformation, it's the opposite—the space must speak to visitors, react differently to each person, and interact with them. The same applies when we bring this story to our cities and our companies. The starting point of AX transformation isn't "which AI should we use," but rather "how do we make the people who come to us the protagonists?"
Phygital AI Experience OS: How Ordinary Spaces Become Theme Parks
One of those methods is RealWorld's Phygital AI. RealWorld uses phygital AI technology to transform ordinary spaces into theme parks and makes the people who visit them the protagonists of the story. When technologies like AR, QR, NFC, GPS, voice recognition, and chatbots layer stories over a space, the same alley opens up to each person as a completely different story. RealWorld calls this the Experience OS.
Using this approach, they've created a space in the heart of Seongsu that attracts over 100,000 visitors annually and has set Guinness World Records three years in a row with the world's largest treasure hunting campaign set in abandoned dying spaces. Even now, they continue creating real-world examples that powerfully draw people from various regions, and they shared these on-site stories vividly at today's lecture.
Questions That Wouldn't End
The session didn't end easily even after the lecture concluded. The questions from local youth didn't stop. Endless questions continued about how to envision the future of cities, what new methods could draw people together and create culture within them. It was a precious time to share insights about how to newly attract people to cities and create culture, as well as what regions should prepare for in the AI era.
Beyond Seongsu, To Our Cities and Our Organizations
The approach that Seongsu demonstrated now extends beyond Seongsu. These days, multiple local governments and companies visit RealWorld directly to experience how content and AI transform spaces into theme parks, and they gain clues to apply to their own cities and businesses. Cities can thrive again without demolishing old buildings. The answer lies not in more buildings, but in content that makes people the protagonists through AI.
RealWorld's AI AX Transformation Lecture can be conducted as corporate employee training, local government and public agency seminars, and school and youth group programs. Rather than just listening to a lecture and ending there, if you compose the program as a combined lecture-and-experience format where participants directly experience phygital AI content at RealWorld Seongsu, you can immediately experience the stories heard in the lecture through your own body, just like today.
Frequently Asked Questions
Q. What topics does the AI AX Transformation Lecture cover?
➡️ It covers topics from the city story of how Seongsu became a hotspot, to the direction that spaces and organizations should move toward in the age of AI transformation, to real-world examples of drawing people together with phygital AI and Experience OS. The content can be adjusted to fit the audience and objectives.
Q. Who can apply for the lecture?
➡️ Anyone from any organization can apply, including companies, local governments, public agencies, schools, and youth groups. There are examples of it being conducted as employee AI training, civil servant seminars, and local youth programs.
Q. Can the lecture and RealWorld Seongsu experience be conducted together?
➡️ Yes, it's possible. A group package combining the AI AX Transformation Lecture and RealWorld Seongsu content experience is available, making it ideal to operate as a half-day educational program.
Q. Where should I inquire?
➡️ You can inquire about lectures and group programs through https://business.realworld.to/
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