Immersive Content That Sweeps Away Summer Night Heat
<Beyond the Boundary of Dimensions>
Hello.
This is Real World, a playable content platform.
When you think of regional tourist attractions, do you also think of the night scenery?
During the day, people occasionally visit, but for the most part there are many empty times,
and especially after sunset, there are few things to see, so many places feel desolate with no people around.
That's why some create all kinds of sculptures,
or even try to create massive media art spaces,
but most of them are simply viewed and passed by, making it difficult to give many people deep and meaningful experiences.
But here, there is a way to draw people to visit without changing the space and facilities!
Even on pitch-black nights!
I'd like to introduce the immersive experience content of <Gangneung Ojuk Hanok Village>, the vivid scene of this success.
Gangneung Ojuk Hanok Village, Where the Night Scenery Transforms
Gangneung Ojuk Hanok Village is a traditional Korean hanok accommodation facility,
and thanks to its serene atmosphere, it is a popular destination for tourists visiting Gangneung.
However, during nighttime hours, it is difficult to create strong motivation for visits except for lodging guests,
and even lodging guests rarely leave their rooms at night,
so the attractive space of the hanok village is often only half utilized.
This was not very different from the concerns commonly experienced by many regional spaces.
Real World turned the crisis into an opportunity.
By introducing immersive playable content that can only be experienced during nighttime hours.
Specifically, <Beyond the Boundary of Dimensions>, Real World's immersive playable content that can only be enjoyed during nighttime hours.
Centered around compelling stories and fun missions,
guests experience the entire distinctive hanok village space with their whole body,
and become the protagonist of an interesting story.
<Beyond the Boundary of Dimensions>, which first opened in 2024,
has now reached its 3rd year thanks to the support of many participants,
and has been running successfully from July 31st to August 9th.
'Summer Special' Immersive Content That Completely Sweeps Away Summer Night Heat
A place where a dimensional crack hidden only in this country allows even living people to enter the afterlife.
A mysterious voice is heard at this place visited out of curiosity..!
It seems to be asking someone to rescue them who are trapped in the afterlife...
So, can I really rescue the mysterious spirit from the afterlife safely?
How about it? Don't you already get chills just from hearing the plot?
This year, unlike previous years, starting specifically for the summer season,
we've heightened the immersion with a 'summer special' theme that will instantly cool you down from the heat.
Participants don't just tour the space,
but rather rent hanbok (traditional Korean clothing) and become the protagonist of a hanok village entangled in an eerie story!
Actually, such 'summer special' content has long been established as a box-office guarantee.
But Real World went one step further.
Rather than a one-dimensional 'haunted house' format that simply jumps out to scare you,
not only did we combine missions where participants directly solve the story and unravel clues to the mystery,
but we also introduced interactive elements with spirits in the story, adding qualitative depth to the content.
Perfect Synergy Between Nighttime Content and Accommodation,
Transforming the Role of Space
What's noteworthy is that content experienced during nighttime hours doesn't simply end with an experience,
but naturally connects with the accommodation experience.
Once there's a story that can only be enjoyed at night,
a night at the hanok becomes an experience in itself,
and accommodation that was simply for sleeping transformed into
accommodation chosen to complete an experience.
Once there's a special story that can only be enjoyed at night,
a night at the hanok changed completely from a mere 'stay' for sleeping into
a 'purpose' to complete an experience.
A structure was created where people intentionally stay in this space to enjoy the content,
and the lingering effect of the content expands during their stay.
This formula is not limited to Gangneung Ojuk Hanok Village.
From numerous idle spaces, abandoned schools, and even historical sites across the country where foot traffic stops after sunset.
Without large-scale facility development or monument construction,
simply by wrapping the space with a story and designing reasons for people to directly participate,
ordinary spaces can be transformed into unique 'experience spaces' that draw crowds.
The Power of 3 Years of Consecutive Blockbuster Success Proven by Reviews
As introduced earlier,
<Beyond the Boundary of Dimensions>, which received explosive responses since its initial opening in 2024,
has been operating for 3 consecutive years thanks to voices requesting re-opening every year.
Vivid reviews from actual participants
clearly show how 'experience' added to a space can move people.
In particular, two notable achievements can be confirmed:
First, the formation of spontaneous 'viral effects (word-of-mouth)'.
An unique experience of wearing hanbok on a dusky night, wandering around the hanok village to search for clues
naturally creates excellent 'proof photos' and conversation topics.
Participants voluntarily share moments full of immersion on their personal SNS and blogs,
and actively recommend it to those around them.
Even without additional marketing costs,
the completeness of the content and its unique fun create word-of-mouth that drives box-office success.
Second, broad satisfaction spanning all generations.
In reviews, you can see voices from various age groups, from family units visiting with young children
to those in their 20s and 30s seeking unique activities.
Through solid storytelling that anyone can easily immerse themselves in and appropriate difficulty design,
they've completed a nighttime tourism model that isn't limited to a specific target and can be enjoyed by everyone.
Like this, the countless reviews continuously pouring in go beyond simple comments of "it was fun".
One well-planned immersive playable content is proving whether it can drive spontaneous spread
and establish regional spaces as sustainable tourism IP.
Try Introducing Real World
to Your Space Too
The 3 years of consecutive success at Gangneung Ojuk Hanok Village is not just the luck of a particular region.
It is a 'verified playable content model' applicable to local governments and space operators who are concerned about how to revitalize nighttime hours and how to increase tourist stay duration.
A shift from viewing tourism to playing tourism.
Experience Real World's solution proven by accumulated data and vivid participant reviews.
We will be a partner that transforms your space into a unique and attractive stage where people deliberately visit and return again.
Please review this success case in Gangneung,
and we hope it will help you make the choice to transform your space.
Thank you.