Hello.
We are Realworld, a playable content platform.
Pop-up stores have increased in number,
but how many actually remain in people's 'memories'?
Rather than visits that end with just taking a photo,
we create experiences that lead to:
experience → immersion → understanding → actual action
If this is possible,
pop-ups can become a practical means of tourism marketing,
not just simple events.
The change that started from this question
happened at Realworld Seongsu Pop-up Store
in August with 〈Corner-to-Corner Mart〉.
Corner-to-Corner Mart, a suspicious mart that sells 'joy'
〈Corner-to-Corner Mart〉 is
literally a space with a mart concept filled with joy.
From the exterior walls to the interior, it was designed to capture the attention of the MZ generation,
and reflecting the success formula of last year's 〈Corner-to-Corner Store〉 pop-up,
we refined the planning and spatial presentation even more solidly.
But what this place really sold
wasn't snacks or goods.
The secret of Corner-to-Corner Mart: a place that sells 'joy'!
And the true identity of that joy is 'cultural tourism festivals'
Designed to lead to
"experience and stay" rather than
"simple visits"
Corner-to-Corner Mart designed a flow that goes beyond simple visits to experience and stay through storytelling spatial presentation.
Following the props and missions in the space,
"Ah, these were items representing festivals."
"The identity of joy was cultural tourism festivals."
These discoveries naturally follow.
In other words, it wasn't a method of 'explaining' festival information,
but a way of naturally learning
through the process of
discovering and
solving.
Corner-to-Corner Mart
made it possible to 'directly' encounter
4 festivals from the 2025 Cultural Tourism Festival
inside the mart
This pop-up was planned to provide deeper experience of the charm of 4 festivals selected through public application for 2025 Cultural Tourism Festival.
Daegu Chicken & Beer Festival
Geumsan World Ginseng Festival
Gimje Horizon Festival
Gwangju Kimchi Festival
Participants become the 'protagonists in the mart'
and naturally imprint the meaning of festivals and regions while solving missions.
What's noteworthy is how we created "immersive experiences"
Immersive experience: Enhanced immersion through real-time interaction with professional actors
Interest generation: Lowered entry barriers with mart concept space + storytelling content
Natural imprinting: Designed missions so festival regions are naturally remembered
Protagonist experience: Participants are given roles to directly solve and complete
Actual visit induction: Connected to homepages through immersive technology (AR/QR/webview, etc.) in the app
to lead to action.
This is a change that cannot be made just by decorating spaces beautifully.
When stories, missions, and interactions combine,
pop-ups create both 'memory' and 'action' simultaneously.
During the 7 days of operation, 〈Corner-to-Corner Mart〉
had 75% of total participants from the MZ generation,
accurately appealing cultural tourism festivals
to the young MZ generation.
93% of all experiencers responded that they "learned about cultural tourism festivals for the first time,"
playing a decisive role in attracting new potential tourists
Achieving 98% intention to visit cultural tourism festivals,
confirming the possibility of connecting beyond simple experience to actual visits.
While the space didn't change, "the way we persuade people about tourism" did change
Tourism marketing often tries to deliver more 'information.'
However, people's choices are often determined
not by the amount of information
but by the intensity of memorable experiences.
Corner-to-Corner Mart
changed the task of
'need to inform about festivals'
into an experience of discovering festivals.
Realworld will continue
through verified playable content
to ensure pop-ups don't end as one-time events
but create structures of experience that make people
seek out intentionally,
remember,
and translate into actual action.
Hoping this case leads to the next choices of other regions and spaces,
I conclude this writing. Thank you.
Want to try something new and fun with Realworld?
Click the link below!
https://business.realworld.to/?lang=ko